Book

Ogilvy on Advertising

Name: Ogilvy on Advertising
ISBN: 9780394729039

David Ogilvy

Knopf Doubleday Publishing Group · Print & ebook · March 12, 1985

Reading lane: Advertising Design

A Business pick for readers exploring Ogilvy on Advertising.

Marketing Research B2B Marketing Advertising Design politics

political

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At a Glance

Why This Clicks

The Working Craft

David Ogilvy brings blunt, generous advice to advertising’s practical questions, from copywriting to research.

Come here for

Concrete guidance on writing copy people will read
A candid look at advertising’s working methods

Expect

Advice spanning careers, agencies, research, and charity
A direct voice that favors useful detail over polish

Book Details

Authors: David Ogilvy
Publisher: Knopf Doubleday Publishing Group
Published: March 12, 1985
Format: Print & ebook
Theme: Advertising Design · B2B Marketing
Reading lane: Advertising Design

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Publisher Categories

Advertising & Promotion
Advertising Design
How Media Works

About This Book

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much mo...

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