Marketing Research

The 22 Immutable Laws of Branding

Al Ries, Laura Ries

Focus

Al Ries

The Innovator's Dilemma

Clayton M. Christensen

Alchemy

Rory Sutherland, Mariner

Competing Against Luck

Clayton M. Christensen, Karen Dillon

Good to Great

Jim Collins

Everything I Know About Marketing I Learned From Google

Aaron Goldman, Goldman

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Eric Greenberg, Alexander Kates

Marketing Metrics

Paul Farris, Neil Bendle

Marketing Metrics

Paul W. Farris, Neil Bendle

Revenge of the Tipping Point

Malcolm Gladwell, Little, Brown & Company

The Anatomy of Buzz Revisited

Emanuel Rosen

Branding Only Works on Cattle

Jonathan Salem Baskin

Data-driven Marketing

Mark Jeffery

Kellogg on Branding

Alice M. Tybout, Tim Calkins

Running Board Meetings

Patrick Dunne, Patrick E. Dunne

Global Marketing

Kate Gillespie

In Pursuit of the Common Good

Paul Newman, A.E. Hotchner

Digital Marketing Analytics

Chuck Hemann, Ken Burbary

The Attention Merchants

Tim Wu

The 22 Immutable Laws of Marketing

Al Ries, Jack Trout

The Marketing Performance Blueprint

Paul Roetzer

Kellogg on Branding in a Hyper-connected World

Alice M. Tybout, Tim Calkins

Greener Marketing

John Grant, John T. Grant

Marketing 6.0

Philip Kotler, Hermawan Kartajaya

Power Branding

Steve McKee

ISE International Marketing

Philip Cateora, John Graham

Market Research in Practice

Paul Hague

Account-based Growth

Bev Burgess, Tim Shercliff

Responsible Marketing

Lola Bakare

Cultural Intelligence for Marketers

Anastasia Karklina Gabriel, Anastasia Kārkliņa Gabriel

Becoming Trader Joe

Joe Coulombe, Patty Civalleri

Sport Marketing

Bernard J. Mullin, Stephen Hardy

Market Research in a Week: Teach Yourself

Judy Bartkowiak

Kotler on Marketing

Philip Kotler

Research Methods and Design in Sport Management

Damon P.S. Andrew, Paul M. Pedersen

Sport Marketing

Windy Dees, Patrick Walsh

All Marketers Are Liars

Seth Godin

The Marketing Gurus

The Editors at Soundview Executive Book, Chris Murray

Drive

Daniel H. Pink