Start with high-confidence advertising design books, then narrow by subgenre or adjacent topics.
The Anatomy of Type
Stephen Coles
Design As Art
Bruno Munari
Deluxe
Dana Thomas
Ogilvy on Advertising
David Ogilvy
101 Things I Learned® in Advertising School
Tracy Arrington, Matthew Frederick
Arcade Game Typography
Toshi Omigari
Junk Type
Bill Rose
Art of Dancehall
Walshy Fire
John Vassos
Danielle Shapiro
Designing With Type, 5th Edition
James Craig, Irene Korol Scala
Hey Whipple, Squeeze This
Luke Sullivan, Anselmo Ramos
No Sleep
DJ Stretch Armstrong, Evan Auerbach
Vintage Type and Graphics
Steven Heller, Louise Fili
Vintage Graphic Design
Thinking With Type
Ellen Lupton
The Ohno Book
James Edmondson
Little Book of Fendi
Laia Farran Graves
Scraps: Fashion, Textiles, and Creative Reuse
Susan Brown, Matilda McQuaid
Bigger Than Fashion
Tyler Watamanuk
20th-century Fashion. 100 Years of Apparel Ads
Jim Heimann, Alison A. Nieder
