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Guerrilla Marketing Excellence by Jay Conrad Levinson

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Guerrilla Marketing Excellence

The 50 Golden Rules for Small-business Success

Jay Conrad Levinson

HarperCollins · Print & ebook · January 18, 1993

Reading lane: Direct Marketing

At a Glance

Who It's For

Small-business owners looking to refine their marketing approach

Book Details

Authors
Jay Conrad Levinson
Publisher
HarperCollins
Published
January 18, 1993
Format
Print & ebook
Theme
Direct Marketing · Marketing Research
Reading lane
Direct Marketing

Affinity

Publisher Categories

  • Business Communication

  • Management

  • Marketing

  • Direct Marketing

Show all 8 publisher categories
  • Business Motivation

  • Economics

  • Leadership

  • Internet Marketing

About This Book

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

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