Book
No B.s. Direct Marketing
The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-direct Marketing Businesses
Dan S. Kennedy, Mike Lenz, Ascent Audio
Entrepreneur Press · Print & ebook · June 22, 2018
Reading lane: Direct Marketing
No B.s.
At a Glance
Why This Clicks
Hard-Nosed Help
A blunt, practical take on direct marketing for businesses that don’t live there.
Come here for
- hard-edged direct marketing basics
- utility you can keep on the desk
Expect
- sales-minded framing
- reference-friendly advice
Book Details
- Authors
- Dan S. Kennedy, Mike Lenz, Ascent Audio
- Publisher
- Entrepreneur Press
- Published
- June 22, 2018
- Format
- Print & ebook
- Theme
- Direct Marketing · Multilevel Marketing
- Reading lane
- Direct Marketing
Affinity
Publisher Categories
Advertising & Promotion
Direct Marketing
Sales & Selling
About This Book
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online...
Read full description
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