Name: The Ultimate Sales Letter, 4th Edition
ISBN: 9781440511417

Who It's For

Good for readers who enjoy Business & Economics / Sales & Selling / Management
Good for readers interested in business
Good for fans of Business

What You Get

Themes: Business.
Reading lane: Sales & Selling and Marketing.
Publisher: Adams Media.

About This Book

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: - Completely updated text and examples - Great headline formulas - New exer...

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Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: - Completely updated text and examples - Great headline formulas - New exercises to spark creativity - The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.