Book
Global Marketing Management
8th Edition
Warren J. Keegan
Pearson Education · Print & ebook · April 15, 2013
Reading lane: International Marketing
The leading MBA text in international marketing–with comprehensive cases.
At a Glance
Who It's For
Book Details
- Authors
- Warren J. Keegan
- Publisher
- Pearson Education
- Published
- April 15, 2013
- Format
- Print & ebook
- Theme
- International Marketing · Marketing Research
- Reading lane
- International Marketing
Affinity
Publisher Categories
International Marketing
About This Book
The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
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