International Marketing

The 22 Immutable Laws of Branding

Al Ries, Laura Ries

The Fall of Advertising and the Rise of PR

Al Ries, Laura Ries

Built to Last

Jim Collins, Jerry I. Porras

Focus

Al Ries

Alchemy

Rory Sutherland, Mariner

Good to Great

Jim Collins

Marketing Metrics

Paul Farris, Neil Bendle

Global Marketing Management

Warren J. Keegan

Marketing Metrics

Paul W. Farris, Neil Bendle

Kellogg on Branding

Alice M. Tybout, Philio Kotler

Competitive Advantage

Michael E. Porter

Competitive Strategy

Michael E. Porter

Sport Promotion and Sales Management

Richard L. Irwin, William Sutton

International Sport Management

Ming Li, Eric W. MacIntosh

Sport Public Relations

G. Clayton Stoldt, Stephen W. Dittmore

Marketing Places

Philip Kotler

Global Marketing

Kate Gillespie

Entry Strategies for International Markets

Franklin R. Root

Digital Marketing Analytics

Chuck Hemann, Ken Burbary

The Korean Way in Business

Boye Lafayette De Mente

The 22 Immutable Laws of Marketing

Al Ries, Jack Trout

Kellogg on Branding in a Hyper-connected World

Alice M. Tybout, Tim Calkins

Greener Marketing

John Grant, John T. Grant

Marketing 6.0

Philip Kotler, Hermawan Kartajaya

ISE International Marketing

Philip Cateora, John Graham

The End of Marketing

Carlos Gil

Market Research in Practice

Paul Hague

Innovative B2b Marketing

Simon Hall

A Marketer's Guide to Digital Advertising

Shailin Dhar, Scott Thomson

Responsible Marketing

Lola Bakare

Cultural Intelligence for Marketers

Anastasia Karklina Gabriel, Anastasia Kārkliņa Gabriel

Why We Buy

Paco Underhill

Sport Marketing

Bernard J. Mullin, Stephen Hardy

Kotler on Marketing

Philip Kotler

Strategic Sport Communication

Paul M. Pedersen, Pamela C. Laucella

International Sport Management

Eric W. MacIntosh, Gonzalo A. Bravo

Sport Marketing

Windy Dees, Patrick Walsh

Lovemarks

Kevin Roberts

Trading Up

Michael J. Silverstein, Neil Fiske

The Trademark Guide

Lee Wilson