International Marketing

The 22 Immutable Laws of Branding

Al Ries, Laura Ries

The Fall of Advertising and the Rise of PR

Al Ries, Laura Ries

Focus

Al Ries

Alchemy

Rory Sutherland, Mariner

Good to Great

Jim Collins

Marketing Metrics

Paul Farris, Neil Bendle

Marketing Metrics

Paul W. Farris, Neil Bendle

Kellogg on Branding

Alice M. Tybout, Tim Calkins

Sport Promotion and Sales Management

Richard L. Irwin, William Sutton

International Sport Management

Ming Li, Eric W. MacIntosh

Sport Public Relations

G. Clayton Stoldt, Stephen W. Dittmore

Global Marketing

Kate Gillespie

Digital Marketing Analytics

Chuck Hemann, Ken Burbary

The 22 Immutable Laws of Marketing

Al Ries, Jack Trout

Kellogg on Branding in a Hyper-connected World

Alice M. Tybout, Tim Calkins

Greener Marketing

John Grant, John T. Grant

Marketing 6.0

Philip Kotler, Hermawan Kartajaya

ISE International Marketing

Philip Cateora, John Graham

The End of Marketing

Carlos Gil

Market Research in Practice

Paul Hague

Innovative B2b Marketing

Simon Hall

A Marketer's Guide to Digital Advertising

Shailin Dhar, Scott Thomson

Responsible Marketing

Lola Bakare

Cultural Intelligence for Marketers

Anastasia Karklina Gabriel, Anastasia Kārkliņa Gabriel

Sport Marketing

Bernard J. Mullin, Stephen Hardy

Kotler on Marketing

Philip Kotler

Strategic Sport Communication

Paul M. Pedersen, Pamela C. Laucella

International Sport Management

Eric W. MacIntosh, Gonzalo A. Bravo

Sport Marketing

Windy Dees, Patrick Walsh

Blue Ocean Strategy, Expanded Edition

W. Chan Kim, Renée Mauborgne

Contemporary Sport Management

Paul M. Pedersen, Lucie Thibault