Book
The Jobs to Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
Jim Kalbach, Michael Schrage, Michael Tanamachi
Rosenfeld Media · Print & ebook · April 7, 2020
Reading lane: Marketing Research
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap.
At a Glance
Who It's For
Book Details
- Authors
- Jim Kalbach, Michael Schrage, Michael Tanamachi
- Publisher
- Rosenfeld Media
- Published
- April 7, 2020
- Format
- Print & ebook
- Theme
- Marketing Research · Product Design
- Reading lane
- Marketing Research
Affinity
Publisher Categories
Why People Buy
Media & Communications
UI/UX Design
Tech & Society
Show all 6 publisher categories
DESIGN / Product
Product Design
About This Book
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Similar Books
Account-based Growth
Bev Burgess, Tim Shercliff · Kogan Page
Affinity signal
Sales Management
Direct Marketing
Good to Great
Jim Collins · HarperCollins
Affinity signal
Marketing Research
Sales Management
Drive
Daniel H. Pink · Penguin Publishing Group
Affinity signal
Sales Management
Marketing Research
Product Management in Practice
Matt LeMay · O'Reilly Media
Affinity signal
Software Project Management
Product Design
The Challenger Sale
Matthew Dixon, Brent Adamson · Penguin Publishing Group
Affinity signal
Sales Management
Telemarketing
Sales Management. Simplified.
Mike Weinberg · AMACOM
Affinity signal
Sales Management
Telemarketing
Outgrow
Alex Goldfayn · BenBella Books
Affinity signal
Sales Management
Multilevel Marketing
The 17 Indisputable Laws of Teamwork
John C. Maxwell, Henry O. Arnold · HarperCollins Leadership
Affinity signal
Church Leadership
Meetings & Presentations