Reading Pathways

Research Books

Books selected for readers looking for research books.

27 booksApril 2, 2026

Part of 500+ tracked lists·54% reader overlap with Marketing Books

1. The Jobs to Be Done Playbook
Jim Kalbach, Michael Schrage
Fits this list for its focus on research.
Shelf signal: Marketing Research
2. Kotler on Marketing
Philip Kotler
Included for strong bible alignment with this research list.
Shelf signal: International Marketing
3. The Marketing Performance Blueprint
Paul Roetzer
Included for strong business alignment with this research list.
Shelf signal: Internet Marketing
4. Digital Marketing Analytics
Chuck Hemann, Ken Burbary
Strong fit for this research list in the internet marketing lane.
Shelf signal: Internet Marketing
5. Competing Against Luck
Clayton M. Christensen, Karen Dillon
Included for strong business alignment with this research list.
Shelf signal: Service Industry
6. Power Branding
Steve McKee
Included for strong management alignment with this research list.
Shelf signal: Marketing Research
7. All Marketers Are Liars
Seth Godin
Included for strong personal development alignment with this research list.
Shelf signal: B2B Marketing
8. Market Research in Practice
Paul Hague
Fits this list for its focus on research.
Shelf signal: Marketing Research
9. Marketing 6.0
Philip Kotler, Hermawan Kartajaya
Included for strong modern alignment with this research list.
Shelf signal: International Marketing
10. Earn It
Steve Pratt, Page Two
Strong fit for this research list in the direct marketing lane.
Shelf signal: Direct Marketing
11. Revenge of the Tipping Point
Malcolm Gladwell, Little, Brown & Company
Included for strong book club alignment with this research list.
Shelf signal: Social Theory
12. Data-driven Marketing
Mark Jeffery
Strong fit for this research list in the internet marketing lane.
Shelf signal: Internet Marketing
13. The Marketing Gurus
The Editors at Soundview Executive Book, Chris Murray
Included for strong personal development alignment with this research list.
Shelf signal: Direct Marketing
14. Blue Ocean Strategy, Expanded Edition
W. Chan Kim, Renée Mauborgne
Included for strong growth alignment with this research list.
Shelf signal: International Marketing
15. Alchemy
Rory Sutherland, Mariner
Included for strong science alignment with this research list.
Shelf signal: Marketing Research
16. Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
Eric Greenberg, Alexander Kates
Included for strong management alignment with this research list.
Shelf signal: Internet Marketing
17. Kellogg on Branding in a Hyper-connected World
Alice M. Tybout, Tim Calkins
Included for strong business alignment with this research list.
Shelf signal: Marketing Research
18. The Anatomy of Buzz Revisited
Emanuel Rosen
Included for strong personal development alignment with this research list.
Shelf signal: Direct Marketing
19. Everything I Know About Marketing I Learned From Google
Aaron Goldman, Goldman
Included for strong guide alignment with this research list.
Shelf signal: Internet Marketing
20. The Attention Merchants
Tim Wu
Included for strong world alignment with this research list.
Shelf signal: Media & Communications
21. Market Research in a Week: Teach Yourself
Judy Bartkowiak
Fits this list for its focus on research.
Shelf signal: Marketing Research
22. Star Brands
Carolina Rogoll
Included for strong management alignment with this research list.
Shelf signal: Marketing Research
23. Greener Marketing
John Grant, John T. Grant
Included for strong studies alignment with this research list.
Shelf signal: International Marketing
24. The 22 Immutable Laws of Branding
Al Ries, Laura Ries
Included for strong management alignment with this research list.
Shelf signal: B2B Marketing