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Research Books

Evidence-led research selections grounded in business & economics signal quality, reader intent fit, and cross-source metadata agreement.

26 picksLast refreshed 2026-03-03Copy link
  1. Masterful Marketing

    1. Masterful Marketing

    Alan Weiss
    Fits this list for its focus on research.
  2. Market Research in Practice

    2. Market Research in Practice

    Paul Hague
    Fits this list for its focus on research.
  3. Data-driven Marketing

    3. Data-driven Marketing

    Mark Jeffery
    Strong fit for this research list in the research lane.
  4. Marketing 6.0

    4. Marketing 6.0

    Philip Kotler, Hermawan Kartajaya
    Included for strong modern alignment with this research list.
  5. A Marketer's Guide to Digital Advertising

    5. A Marketer's Guide to Digital Advertising

    Shailin Dhar, Scott Thomson
    Strong fit for this research list in the internet marketing lane.
  6. The End of Marketing

    6. The End of Marketing

    Carlos Gil
    Included for strong social alignment with this research list.
  7. The Marketing Gurus

    7. The Marketing Gurus

    The Editors at Soundview Executive Book, Chris Murray
    Included for strong personal development alignment with this research list.
  8. Competing Against Luck

    8. Competing Against Luck

    Clayton M. Christensen, Karen Dillon
    Included for strong business alignment with this research list.
  9. Digital Marketing Analytics

    9. Digital Marketing Analytics

    Chuck Hemann, Ken Burbary
    Strong fit for this research list in the internet marketing lane.
  10. Market Research in a Week: Teach Yourself

    10. Market Research in a Week: Teach Yourself

    Judy Bartkowiak
    Fits this list for its focus on research.
  11. Power Branding

    11. Power Branding

    Steve McKee
    Included for strong management alignment with this research list.
  12. Alchemy

    12. Alchemy

    Rory Sutherland
    Included for strong science alignment with this research list.
  13. Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    13. Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    Eric Greenberg, Alexander Kates
    Included for strong management alignment with this research list.
  14. The Jobs to Be Done Playbook

    14. The Jobs to Be Done Playbook

    Jim Kalbach, Michael Schrage
    Fits this list for its focus on research.
  15. Click Here

    15. Click Here

    Alex Schultz
    Included for strong business alignment with this research list.
  16. Everything I Know About Marketing I Learned From Google

    16. Everything I Know About Marketing I Learned From Google

    Goldman
    Included for strong guide alignment with this research list.
  17. Earn It

    17. Earn It

    Steve Pratt
    Strong fit for this research list in the direct lane.
  18. Kellogg on Branding in a Hyper-connected World

    18. Kellogg on Branding in a Hyper-connected World

    Alice M. Tybout, Tim Calkins
    Included for strong business alignment with this research list.
  19. All Marketers Are Liars

    19. All Marketers Are Liars

    Seth Godin
    Included for strong personal development alignment with this research list.
  20. The Model Thinker

    20. The Model Thinker

    Scott E. Page
    Included for strong personal development alignment with this research list.
  21. The Anatomy of Buzz Revisited

    21. The Anatomy of Buzz Revisited

    Emanuel Rosen
    Included for strong personal development alignment with this research list.
  22. Transforming the B2b Buyer Journey

    22. Transforming the B2b Buyer Journey

    Antonia Wade
    Included for strong management alignment with this research list.
  23. Why We Buy

    23. Why We Buy

    Paco Underhill
    Strong fit for this research list in the research lane.
  24. Marketing Metrics

    24. Marketing Metrics

    Paul W. Farris, Neil T. Bendle
    Strong fit for this research list in the marketing lane.

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