Start with high-confidence how media works books, then narrow by subgenre or adjacent topics.
A History of Broadcasting in the United States: Volume 2: the Golden Web. 1933 to 1953
Erik Barnouw
That Book Is Dangerous!
Adam Szetela
The Sirens' Call
Chris Hayes, Penguin Audio
The Loudest Voice in the Room
Gabriel Sherman
Silicon Empires
Nick Srnicek
The Future of Storytelling
Charles Melcher