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Iacocca by Lee Iacocca

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Iacocca

An Autobiography

Lee Iacocca, William Novak

Random House Publishing Group · Print & ebook · April 3, 2007

Reading lane: Automobile Industry

“Vintage Iacocca . . .

At a Glance

Why This Clicks

Business Under Pressure

A blunt, high-stakes account of ambition, corporate power and Chrysler’s fight back from the brink.

Come here for

  • A firsthand view of the automobile industry and its biggest personalities
  • The unlikely mix of boardroom maneuvering and national drama

Expect

  • Iacocca’s direct, boastful voice, with little patience for understatement
  • A sustained business narrative shaped by setbacks and recovery

Book Details

Authors
Lee Iacocca, William Novak
Publisher
Random House Publishing Group
Published
April 3, 2007
Format
Print & ebook
Theme
Automobile Industry · How Transportation Works
Reading lane
Automobile Industry

Affinity

Publisher Categories

  • Business Lives

  • Personal Memoirs

  • Automobile Industry

About This Book

“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”— Business Week He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Compan...

Read full description

“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”— Business Week He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.

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