Book

The Best Story Wins

Name: The Best Story Wins
ISBN: 9781642790207

How to Leverage Hollywood Storytelling in Business and Beyond

Matthew Luhn

Morgan James Publishing · Print & ebook · October 16, 2018

Reading lane: Meetings & Presentations

Business & Economics Performing Arts story business

writing

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Who It's For

Good for readers interested in storyGood for fans of BusinessGood for readers who enjoy Meetings & Presentations and Screenwriting.

Book Details

Authors: Matthew Luhn
Publisher: Morgan James Publishing
Published: October 16, 2018
Format: Print & ebook
Theme: Meetings & Presentations · Screenwriting
Reading lane: Meetings & Presentations

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About This Book

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The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio’s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!