Building Rainmakers

Every law firm needs a business development strategy—rainmakers are the breadwinners for firms and the heart and soul of recruiting and maintaining clients. But how are rainmakers created? How do you turn a smart law school graduate into a marketing maven? And how does law firm management ensure that members of the firm are learning the art and science of being a rainmaker? Building Rainmakers: The Definitive Guide to Business Development for Lawyers is a complete encyclopedia of business development training techniques, indispensable advice for law firm management, partners, and associates looking to successfully bring in clients. Tips and tools are distilled from interviews with more than thirty leaders and innovators in rainmaking and business development training, including associates, partners, and mentors from Baker McKenzie, Stinson Leonard Street, Duane Morris, Nixon Peabody, and the LawVision Group. A clear and precise business development mentoring path can give law firm leaders confidence that the firm is creating and deploying rainmakers. Building Rainmakers provides not only business development techniques that can help your law firm train and coach very talented attorneys into very successful rainmakers, but also the metrics necessary to make sure it’s happening and measure its progress. The new market reality requires a very high level of business development skills. Building Rainmakers will help you and your firm compete in today’s highly competitive marketplace. Praise for Building Rainmakers "In my opinion, Building Rainmakers is the new Webster's of rainmaking and legal marketing. As you know, its list of contributors reads like the who's who of legal marketing experts across the country. The chapters are all encompassing, substantive and very easy to follow and understand their content. It should be required reading for all lawyers. It will be required reading for all Burr & Forman lawyers. I really am impressed with all that has gone into this and I believe it will be a wonderful teaching and learning tool for lawyers across the country." —W. Lee Thuston, Partner, Burr Forman, Birmingham, AL "Kudos to author David Keller for gathering some of the 'best in the biz' who share many expert ideas, advice, and concrete steps all targeted at successful business generation. From business development to coaching to elevator pitches to having a client focused approach, the quick find feature of alphabetized topics makes it easy to locate a bounty of ideas from some of our industries’ best minds. The exhibits at the back of the book offer forms to help marketers turn the ideation of successful business development into action." —Merry Neitlich, Partner, Extreme Marketing, Irvine, CA "David Keller's newest offering, Building Rainmakers, is a must-have for legal professionals involved in business development at any level. Whether searching for an in-depth strategy or simply for the answer to a quick question about a particular piece of the business development process, there is something for everyone. David brings together a 'who's who' of business development leaders to share insights and best practices, in an easily navigated format. Don't miss out on this valuable resource." —Paula K. Barnes, President, Association of Legal Administrators (2014-2015), Legal Administrator, Burr & Forman LLP, Nashville, Tennessee "Building Rainmakers = Success Stories You Can Imple