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Merchants of Culture by John B. Thompson

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Merchants of Culture

The Publishing Business in the Twenty-first Century

John B. Thompson, John Brookshire Thompson

Penguin Publishing Group · Print & ebook · March 27, 2012

Reading lane: Media & Communications

"All you need to know about the industry at a time of momentous change." -Drake McFeely, chairman and president, W.W.

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At a Glance

Who It's For

Good for readers interested in literaryGood for readers who enjoy Media & Communications and International Marketing.Strong fit for readers who prefer grounded, real-world context.

Book Details

Authors
John B. Thompson, John Brookshire Thompson
Publisher
Penguin Publishing Group
Published
March 27, 2012
Format
Print & ebook
Theme
Media & Communications · International Marketing
Reading lane
Media & Communications

Affinity

Publisher Categories

  • Media & Communications

  • Language Arts

About This Book

"All you need to know about the industry at a time of momentous change." -Drake McFeely, chairman and president, W.W. Norton & Company For nearly five centuries, the world of book publishing remained largely static. But at the dawn of the twenty-first century, the industry faces a combination of economic pressures and technological change that is forcing publishers to alter their practices and think hard about the future of the book. John Thompson's riveting account dissects...

Read full description

"All you need to know about the industry at a time of momentous change." -Drake McFeely, chairman and president, W.W. Norton & Company For nearly five centuries, the world of book publishing remained largely static. But at the dawn of the twenty-first century, the industry faces a combination of economic pressures and technological change that is forcing publishers to alter their practices and think hard about the future of the book. John Thompson's riveting account dissects the roles of publishers, agents, and booksellers in the United States and Britain, charting their transformation since the 1960s. Offering an in-depth analysis of how the digital revolution is changing the game today, Merchants of Culture is the one book that anyone with a stake in the industry needs to read.

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