
Book
Merchants of Culture
The Publishing Business in the Twenty-first Century
John B. Thompson, John Brookshire Thompson
Penguin Publishing Group · Print & ebook · March 27, 2012
Reading lane: Media & Communications
"All you need to know about the industry at a time of momentous change." -Drake McFeely, chairman and president, W.W.
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At a Glance
Who It's For
Book Details
- Authors
- John B. Thompson, John Brookshire Thompson
- Publisher
- Penguin Publishing Group
- Published
- March 27, 2012
- Format
- Print & ebook
- Theme
- Media & Communications · International Marketing
- Reading lane
- Media & Communications
Affinity
Publisher Categories
Media & Communications
Language Arts
About This Book
"All you need to know about the industry at a time of momentous change." -Drake McFeely, chairman and president, W.W. Norton & Company For nearly five centuries, the world of book publishing remained largely static. But at the dawn of the twenty-first century, the industry faces a combination of economic pressures and technological change that is forcing publishers to alter their practices and think hard about the future of the book. John Thompson's riveting account dissects...
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