Name: Selling the Invisible
ISBN: 9780446672313

At a Glance

Why This Clicks

Clear Market Sense

Practical marketing guidance, written for quick application rather than grand theory.

Come here for

plainspoken marketing advice
useful as a desk-side reference

Expect

sales and marketing talk you can actually use
straightforward, low-drama guidance

Book Details

Authors: Jeffrey Jones, Harry Beckwith, Hachette Audio
Publisher: Grand Central Publishing
Published: March 20, 2012
Format: Print & ebook
Theme: Sales & Selling
Reading lane: Sales & Selling

Affinity

Sales & Selling
100%

Publisher Categories

Sales & Selling

About This Book

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: - Greatness May Get You Nowhere - Focus...

Read full description

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: - Greatness May Get You Nowhere - Focus Groups Don'ts - The More You Say, the Less People Hear & - Seeing the Forest Around the Falling Trees.