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Dress Code by Véronique Hyland

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Dress Code

Unlocking Fashion From the New Look to Millennial Pink

Véronique Hyland

HarperCollins · Print & ebook · March 15, 2022

Reading lane: Fashion & Textiles Business

A New Yorker Magazine Best Book of 2022 * An Esquire Best Nonfiction Book of 2022 * A Town & Country Must-Read Book of 2022 * A Fashionista Summer Read “Smart, funny, and impressively thorough.”— The Cut In the spirit of works by Jia Tolentino and Anne Helen Peterson, a smart and incisive essay collection centered on the fashion industry—its history, its importance, why we wear what we wear, and why it matters—from Elle Magazine ’s fashion features director.

At a Glance

Why This Clicks

Fashion, Decoded

A layered look at fashion’s codes, with enough wit to keep the seams from showing.

Come here for

  • fashion history with cultural bite
  • smart, readable unpacking of style shifts

Expect

  • serious but playful tone
  • history, design, and explanation

Book Details

Authors
Véronique Hyland
Publisher
HarperCollins
Published
March 15, 2022
Format
Print & ebook
Theme
Fashion & Textiles Business · Fashion
Reading lane
Fashion & Textiles Business

Affinity

Publisher Categories

  • Art History

  • DESIGN / Book

  • DESIGN / Fashion & Accessories

  • Design History

Show all 8 publisher categories
  • Modern History

  • Social History

  • Pop Culture Studies

  • Research & Fieldwork

About This Book

A New Yorker Magazine Best Book of 2022 * An Esquire Best Nonfiction Book of 2022 * A Town & Country Must-Read Book of 2022 * A Fashionista Summer Read “Smart, funny, and impressively thorough.”— The Cut In the spirit of works by Jia Tolentino and Anne Helen Peterson, a smart and incisive essay collection centered on the fashion industry—its history, its importance, why we wear what we wear, and why it matters—from Elle Magazine ’s fashion features director. Why does fashion...

Read full description

A New Yorker Magazine Best Book of 2022 * An Esquire Best Nonfiction Book of 2022 * A Town & Country Must-Read Book of 2022 * A Fashionista Summer Read “Smart, funny, and impressively thorough.”— The Cut In the spirit of works by Jia Tolentino and Anne Helen Peterson, a smart and incisive essay collection centered on the fashion industry—its history, its importance, why we wear what we wear, and why it matters—from Elle Magazine ’s fashion features director. Why does fashion hold so much power over us? Most of us care about how we dress and how we present ourselves. Style offers clues about everything from class to which in-group we belong to. Bad Feminist for fashion, Dress Code takes aim at the institutions within the fashion industry while reminding us of the importance of dress and what it means for self-presentation. Everything—from societal changes to the progress (or lack thereof) of women’s rights to the hidden motivations behind what we choose to wear to align ourselves with a particular social group—can be tracked through clothing. Veronique Hyland examines thought-provoking questions such as: Why has the “French girl” persisted as our most undying archetype? What does “dressing for yourself” really mean for a woman? How should a female politician dress? Will gender-differentiated fashion go forever out of style? How has social media affected and warped our sense of self-presentation, and how are we styling ourselves expressly for it? Not everyone participates in painting, literature, or film. But there is no “opting out” of fashion. And yet, fashion is still seen as superficial and trivial, and only the finest of couture is considered as art. Hyland argues that fashion is a key that unlocks questions of power, sexuality, and class, taps into history, and sends signals to the world around us. Clothes means something—even if you’re “just” wearing jeans and a T-shirt.

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