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Author

Alice M. Tybout

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Common Tags

Marketing ResearchInternational MarketingB2b MarketingBrandStrategiesGuruBusinessBranding

Books

Kellogg on Branding

Kellogg on Branding

Alice M. Tybout, Philio Kotler

Kellogg on Branding in a Hyper-connected World

Kellogg on Branding in a Hyper-connected World

Alice M. Tybout, Tim Calkins

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