Start with high-confidence pop culture studies books, then narrow by subgenre or adjacent topics.
Shinto
Helen Hardacre
Outlaw Machine
Brock Yates
Oedipus and the Devil
Lyndal Roper
Status and Culture
W. David Marx
Girl on Girl
Sophie Gilbert
Death Scenes
Sean Tejaratchi, Katherine Dunn
TIHKAL
Alexander Shulgin, Ann Shulgin
The Deadly Rise of Anti-science
Peter J. Hotez
Greek Mythology: the Gods, Goddesses, and Heroes Handbook
Liv Albert, Sara Richard
How We Show Up
Mia Birdsong, Balance
The Psychopath Test
Jon Ronson
Cynical Theories
Helen Pluckrose, James Lindsay
The Age of Magical Overthinking
Amanda Montell
Immediacy
Anna Kornbluh
Bad Gays
Huw Lemmey, Ben Miller