Start with high-confidence branding & logo design books, then narrow by subgenre or adjacent topics.
Creative Strategy and the Business of Design
Douglas Davis
Graphic Design for Everyone
Cath Caldwell
Designers Don't Read
Austin Howe
Star Brands
Carolina Rogoll
Teaching Graphic Design
Steven Heller
The Trademark Guide
Lee Wilson
The Elements of Graphic Design
Alex W. White
Editing by Design
Jan V. White, Alex W. White
