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In plain language with scores of real-life examples, this new edition of The Trademark Guide draws on Wilson's experience and addresses issues important to both would-be trademark owners and those who already own trademarks, including: - How to choose a trademark without risking a lawsuit - How trademark rights are gained and perfected - How to use a trademark properly - What constitutes trademark infringement - What to do if your trademark is infringed - How trademark law applies to new media - And much more Completely updated to reflect recent court decisions and changes in the law, this edition features an Internet trademark resources list and expanded information on trademarks in the digital world. 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