{"schema_version":"bf_book_companion_v1","release_id":"20260417T232332Z","book":{"amazon_purchase_url":"https://www.amazon.com/dp/B08378SH7F?tag=bookfrontier-20","asin":"B08378SH7F","authors":["Annette Simmons","Basic Books"],"book_id":"9781541673496","canonical_url":"https://bookfrontier.com/books/the-story-factor-B08378SH7F","cover_image_url":"https://img.bookfrontier.com/9781541673496.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","description":"Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.","forthcoming":false,"isbn13":"9781541673496","publication_date":"20191008","publisher":"Basic Books","slug":"the-story-factor","subtitle":"Inspiration, Influence, and Persuasion Through the Art of Storytelling","title":"The Story Factor"},"discovery":{"categories":{"all":[{"bisac_code":"BUS007010","confidence_band":"high","label":"Meetings & Presentations","score":0.8273,"source":"bisac_hint_model"},{"bisac_code":"LAN005020","confidence_band":"medium","label":"Business Writing","score":0.7908,"source":"bisac_hint_model"},{"bisac_code":"BUS058010","confidence_band":"medium","label":"Sales Management","score":0.7872,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"BUS007010","confidence_band":"high","label":"Meetings & Presentations","score":0.8273,"source":"bisac_hint_model"},{"bisac_code":"LAN005020","confidence_band":"medium","label":"Business Writing","score":0.7908,"source":"bisac_hint_model"},{"bisac_code":"BUS058010","confidence_band":"medium","label":"Sales Management","score":0.7872,"source":"bisac_hint_model"}],"publisher":[{"bisac_code":"BUS007000","confidence_band":"high","label":"Business Communication","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS007010","confidence_band":"high","label":"Meetings & Presentations","score":1,"source":"onix_publisher_code"},{"bisac_code":"PER004050","confidence_band":"high","label":"Screenwriting","score":1,"source":"onix_publisher_code"},{"bisac_code":"PER010050","confidence_band":"high","label":"Writing for TV","score":1,"source":"onix_publisher_code"},{"bisac_code":"PER011030","confidence_band":"high","label":"Playwriting","score":1,"source":"onix_publisher_code"},{"bisac_code":"PER019000","confidence_band":"high","label":"Storytelling","score":1,"source":"onix_publisher_code"},{"bisac_code":"SEL009000","confidence_band":"high","label":"Unlocking Creativity","score":1,"source":"onix_publisher_code"},{"bisac_code":"SEL027000","confidence_band":"high","label":"Building Success","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Meetings & Presentations","score":0.8273,"slug":"meetings-presentations"},{"label":"Business Writing","score":0.7908,"slug":"business-writing"},{"label":"Sales Management","score":0.7872,"slug":"sales-management"}],"reader_fit":["Good for readers who enjoy Meetings & Presentations","Good for readers interested in personal development","Good for fans of Business"],"related_lists":[{"intro":"Leadership frameworks and management systems for complex operating moments.","slug":"books-for-when-leading-through-change","title":"Books for When You Are Leading Through Change","url":"https://bookfrontier.com/lists/books-for-when-leading-through-change"},{"intro":"","slug":"shelf-bus007010-meetings-presentations","title":"Meetings & Presentations Books","url":"https://bookfrontier.com/lists/shelf-bus007010-meetings-presentations"},{"intro":"","slug":"shelf-bus058010-management","title":"Management Books","url":"https://bookfrontier.com/lists/shelf-bus058010-management"}],"series":null,"similar_books":[{"authors":["Dan Roam"],"book_id":"9781591848028","cover_image_url":"https://img.bookfrontier.com/9781591848028.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":18.0456,"title":"Show and Tell","url":"https://bookfrontier.com/books/9781591848028"},{"authors":["Ken Davis","Michael Hyatt"],"book_id":"9780849921902","cover_image_url":"https://img.bookfrontier.com/9780849921902.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":18.0229,"title":"Secrets of Dynamic Communications","url":"https://bookfrontier.com/books/9780849921902"},{"authors":["Stephen R. Covey","Jim Collins","Sean Covey"],"book_id":"9781982137274","cover_image_url":"https://img.bookfrontier.com/9781982137274.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":16.0227,"title":"The 7 Habits of Highly Effective People","url":"https://bookfrontier.com/books/9781982137274"},{"authors":["John C. Maxwell"],"book_id":"9781599953632","cover_image_url":"https://img.bookfrontier.com/9781599953632.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":16.0114,"title":"The 5 Levels of Leadership","url":"https://bookfrontier.com/books/9781599953632"},{"authors":["Horst Schulze","Dean Merrill","Ken Blanchard"],"book_id":"9780310352099","cover_image_url":"https://img.bookfrontier.com/9780310352099.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":15.9922,"title":"Excellence Wins","url":"https://bookfrontier.com/books/9780310352099"},{"authors":["Michael Port"],"book_id":"9780544800847","cover_image_url":"https://img.bookfrontier.com/9780544800847.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":15.6255,"title":"Steal the Show","url":"https://bookfrontier.com/books/9780544800847"},{"authors":["Danny Fontaine"],"book_id":"9781805221043","cover_image_url":"https://img.bookfrontier.com/9781805221043.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":15.6246,"title":"Pitch","url":"https://bookfrontier.com/books/9781805221043"},{"authors":["Theo Theobald"],"book_id":"9781398605930","cover_image_url":"https://img.bookfrontier.com/9781398605930.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":15.6113,"title":"Develop Your Presentation Skills","url":"https://bookfrontier.com/books/9781398605930"}],"topics":[{"evidence_refs":["keyword:books on self-branding"],"label":"Self","score":0.336,"slug":"self"},{"evidence_refs":["keyword:how to tell a story"],"label":"Story","score":0.1457,"slug":"story"},{"evidence_refs":["keyword:books on leadership"],"label":"Leadership","score":0.0568,"slug":"leadership"},{"evidence_refs":["phrase_map_match"],"label":"Personal Development","score":0.0462,"slug":"personal-development"}],"what_you_get":["Themes: Self, Story, Leadership.","Reading lane: Meetings & Presentations and Business Writing.","Publisher: Basic Books."]},"llm_signals":null,"source_presence":{"amazon":true,"book_detail":true,"goodreads":true,"llm_signals":false,"similarity_seed":true},"stats":{"amazon_ratings_count":390,"goodreads_ratings_count":2760,"goodreads_reviews_count":126,"quality_score":0.9355}}