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Whether you’re an unknown composer, an up-and-coming songwriter, an independent-label performer, or a big label star, there’s a place for you in this fast-growing field—as long as you learn to master the game. How does music licensing work? Where are the most abundant and rewarding opportunities? Find the answers in this authoritative, up-to-the-moment overview of one of the most effective ways to market your talent. It’s all here: - The key players in the music licensing business and the best ways to make contacts and bring your music to their attention - Types of licensing agreements and how to understand them - An inside look at the licensing selection process and how to get a jump on music requests - Negotiating payment and protecting your music in the open marketplace, including international venues - Getting music licensed for television shows, films, commercials, digital media, and less obvious markets like colleges and universities, theater companies, corporate training videos, and restaurants - Firsthand advice from top music executives, marketers, music supervisors, lawyers, talent managers, and filmmakers","forthcoming":false,"isbn13":"9780823014873","publication_date":"20100216","publisher":"Clarkson Potter/Ten Speed","slug":"the-musician-s-guide-to-licensing-music","subtitle":"How to Get Your Music Into Film, TV, Advertising, Digital Media & Beyond","title":"The Musician's Guide to Licensing Music"},"discovery":{"categories":{"all":[{"bisac_code":"BUS070110","confidence_band":"medium","label":"Entertainment Industry","score":0.7754,"source":"bisac_hint_model"},{"bisac_code":"BUS070060","confidence_band":"medium","label":"Media & Communications","score":0.7309,"source":"bisac_hint_model"},{"bisac_code":"LAW050010","confidence_band":"medium","label":"Copyright Law","score":0.7048,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"BUS070110","confidence_band":"medium","label":"Entertainment Industry","score":0.7754,"source":"bisac_hint_model"},{"bisac_code":"BUS070060","confidence_band":"medium","label":"Media & Communications","score":0.7309,"source":"bisac_hint_model"},{"bisac_code":"LAW050010","confidence_band":"medium","label":"Copyright Law","score":0.7048,"source":"bisac_hint_model"}],"publisher":[{"bisac_code":"BUS070060","confidence_band":"high","label":"Media & Communications","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS070110","confidence_band":"high","label":"Entertainment Industry","score":1,"source":"onix_publisher_code"},{"bisac_code":"MUS004000","confidence_band":"high","label":"The Music Business","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Entertainment Industry","score":0.7754,"slug":"entertainment-industry"},{"label":"Media & Communications","score":0.7309,"slug":"media-communications"},{"label":"Copyright Law","score":0.7048,"slug":"copyright-law"}],"reader_fit":["Musicians seeking media licensing opportunities","Songwriters and performers learning licensing agreements and negotiation"],"related_lists":[],"series":null,"similar_books":[{"authors":["Donald S. 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