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In 1915, 100 years ago, the pair produced their first aero engine, the Eagle which along with the Hawk, Falcon and Condor proved themselves in battle in the First World War. In the Second the totemic Merlin was installed in the Spitfire and built in a race against time in 1940 to help win the Battle of Britain. With unrivalled access to the company's archives, Peter Pugh's history is a unique portrait of both an iconic name and of British industry at its best.","forthcoming":false,"isbn13":"9781840462845","publication_date":"20010401","publisher":"Amberley Publishing","slug":"the-magic-of-a-name-the-rolls-royce-story-part-2","subtitle":"The Power Behind the Jets","title":"The Magic of a Name: the Rolls-royce Story, Part 2"},"discovery":{"categories":{"all":[{"bisac_code":"TRA001050","confidence_band":"medium","label":"Automotive History","score":0.7669,"source":"bisac_hint_model"},{"bisac_code":"TRA001010","confidence_band":"medium","label":"Classic Cars","score":0.758,"source":"bisac_hint_model"},{"bisac_code":"TRA001060","confidence_band":"medium","label":"Automotive / Pictorial","score":0.7491,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"TRA001050","confidence_band":"medium","label":"Automotive History","score":0.7669,"source":"bisac_hint_model"},{"bisac_code":"TRA001010","confidence_band":"medium","label":"Classic Cars","score":0.758,"source":"bisac_hint_model"},{"bisac_code":"TRA001060","confidence_band":"medium","label":"Automotive / Pictorial","score":0.7491,"source":"bisac_hint_model"}],"publisher":[{"bisac_code":"BUS070100","confidence_band":"high","label":"How Transportation Works","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Automotive History","score":0.7669,"slug":"automotive-history"},{"label":"Classic Cars","score":0.758,"slug":"classic-cars"},{"label":"Automotive","score":0.7491,"slug":"automotive"}],"reader_fit":["For readers interested in Rolls-Royce and British industrial history","For readers interested in early aero engines and wartime aviation"],"related_lists":[],"series":null,"similar_books":[{"authors":["Luke Smith"],"book_id":"9781802792911","cover_image_url":"https://img.bookfrontier.com/9781802792911.jpg?v=03d2fc3fbec36939","score":0.7186,"title":"The Story of Porsche","url":"https://bookfrontier.com/books/9781802792911"},{"authors":["Simon de Burton"],"book_id":"9781851499168","cover_image_url":"https://img.bookfrontier.com/9781851499168.jpg?v=6c21178d54f4efe2","score":0.6783,"title":"Classic Cars","url":"https://bookfrontier.com/books/9781851499168"},{"authors":["Paul Ingrassia"],"book_id":"9781451640649","cover_image_url":"https://img.bookfrontier.com/9781451640649.jpg?v=ec79e73452027639","score":0.6755,"title":"Engines of Change","url":"https://bookfrontier.com/books/9781451640649"},{"authors":["Steven Parissien"],"book_id":"9781250040633","cover_image_url":"https://img.bookfrontier.com/9781250040633.jpg?v=1e754e51f8a42f36","score":0.6741,"title":"The Life of the Automobile","url":"https://bookfrontier.com/books/9781250040633"},{"authors":["Sam Howe Verhovek"],"book_id":"9781583334362","cover_image_url":"https://img.bookfrontier.com/9781583334362.jpg?v=db6948a00494ebf5","score":0.6659,"title":"Jet Age","url":"https://bookfrontier.com/books/9781583334362"},{"authors":["Douglas G. 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