{"schema_version":"bf_book_companion_v1","release_id":"20260417T232332Z","book":{"amazon_purchase_url":"https://www.amazon.com/dp/B01LWJAUCH?tag=bookfrontier-20","asin":"B01LWJAUCH","authors":["Art Saxby","Pete Hayes","Derek Botten","Art Saxby & Pete Hayes","& 1 more"],"book_id":"9781599325897","canonical_url":"https://bookfrontier.com/books/the-growth-gears-B01LWJAUCH","cover_image_url":"https://img.bookfrontier.com/9781599325897.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","description":"WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business—working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: • Determine if your business is operationally oriented or market oriented • Identify opportunities for business growth • Understand why marketing execution is sometimes not effective • Assure ongoing market relevance • Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!","forthcoming":false,"isbn13":"9781599325897","publication_date":"20160218","publisher":"Advantage Media Group, Inc.","slug":"the-growth-gears","subtitle":"Using a Market-based Framework to Drive Business Success","title":"The Growth Gears"},"discovery":{"categories":{"all":[{"bisac_code":"BUS043060","confidence_band":"medium","label":"Marketing Research","score":0.7964,"source":"bisac_hint_model"},{"bisac_code":"BUS058010","confidence_band":"medium","label":"Sales Management","score":0.7959,"source":"bisac_hint_model"},{"bisac_code":"BUS043010","confidence_band":"medium","label":"Direct Marketing","score":0.7922,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"BUS043060","confidence_band":"medium","label":"Marketing Research","score":0.7964,"source":"bisac_hint_model"},{"bisac_code":"BUS058010","confidence_band":"medium","label":"Sales Management","score":0.7959,"source":"bisac_hint_model"},{"bisac_code":"BUS043010","confidence_band":"medium","label":"Direct Marketing","score":0.7922,"source":"bisac_hint_model"}],"publisher":[{"bisac_code":"BUS000000","confidence_band":"high","label":"Business & Economics","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS002000","confidence_band":"high","label":"Advertising & Promotion","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS018000","confidence_band":"high","label":"Customer Relations","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS025000","confidence_band":"high","label":"Starting a Business","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS041000","confidence_band":"high","label":"Management","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS042000","confidence_band":"high","label":"Management Science","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS043000","confidence_band":"high","label":"Marketing","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS043060","confidence_band":"high","label":"Marketing Research","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Marketing Research","score":0.7964,"slug":"marketing-research"},{"label":"Sales Management","score":0.7959,"slug":"sales-management"},{"label":"Direct Marketing","score":0.7922,"slug":"direct-marketing"}],"reader_fit":["Good for readers who enjoy Marketing Research","Good for fans of Business","Good for readers who enjoy Marketing Research and Sales Management."],"related_lists":[{"intro":"","slug":"shelf-bus058010-management","title":"Management Books","url":"https://bookfrontier.com/lists/shelf-bus058010-management"}],"series":null,"similar_books":[{"authors":["Bev Burgess","Tim Shercliff"],"book_id":"9781398607446","cover_image_url":"https://img.bookfrontier.com/9781398607446.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":12.872,"title":"Account-based Growth","url":"https://bookfrontier.com/books/9781398607446"},{"authors":["Daniel H. 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