{"schema_version":"bf_book_companion_v1","release_id":"20260417T232332Z","book":{"amazon_purchase_url":"https://www.amazon.com/dp/0143465228?tag=bookfrontier-20","asin":"0143465228","authors":["Varun Mayya","Achina Sirohi Mayya"],"book_id":"9780143465225","canonical_url":"https://bookfrontier.com/books/the-content-creator-handbook-0143465228","cover_image_url":"https://img.bookfrontier.com/9780143465225.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","description":"Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It's not luck. It's not talent—it's strategy. In this no-nonsense guide, Varun and Achina Mayya—creators of multiple successful YouTube channels and online businesses—reveal the strategies, tactics and insider knowledge that have helped them master the art and science of content creation. 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