
The Conjuring of America
Mojos, Mermaids, Medicine, and 400 Years of Black Women's Magic
Grand Central Publishing · Print & ebook · July 28, 2026
2026 Hurston/Wright Legacy Award Finalist for Nonfiction | Winner of the 2026 Lawrence W. Levine Award | 2026 Brooklyn Public Library Book Prize Longlist | 2026 Museum of African American History Stone Book Award Longlist | Kirkus Reviews Best Books of 2025 A crucial telling of U.S. history centering the Black women whose magic gave rise to the rich tapestry of American culture, wellness, and spirituality that we see today—from Vicks VapoRub and Aunt Jemima’s pancake mix, to the magic of Disney’s The Little Mermaid (2023), and the all-American blue jean.
We earn from qualifying purchases.
- Who it’s for
- Lindsey Stewart traces how Black women’s conjure shaped American culture, wellness, and spirituality across centuries.
- Themes
- Black women's cultural history, Conjure and herbal healing, Resistance and freedom
- Genres
- Black History, Magick & Ritual, Feminist Theory & Criticism
Nearest books
Matched by what the books are about, then ordered by what their readers also loved.
Queen MotherAshley D. Farmer57% matchShares Black History
South to AmericaImani Perry, Ecco57% match
BarracoonZora Neale Hurston, Deborah G. Plant57% matchShares Black History
The Black WomanToni Cade Bambara, Eleanor W Traylor57% matchShares Feminist Theory & Criticism
The Once and Future WitchesAlix E. Harrow56% match
Witch Queens, Voodoo Spirits, and Hoodoo SaintsDenise Alvarado56% match
For younger readers: Magick Hoodoo Child, CROWNED, (s)kin
Start with three books, and this one can be the first.
Members get a new edition every morning: a route out from their books to essays, research and talks, with the reason for each.
Join the waitlistAbout this book
2026 Hurston/Wright Legacy Award Finalist for Nonfiction | Winner of the 2026 Lawrence W. Levine Award | 2026 Brooklyn Public Library Book Prize Longlist | 2026 Museum of African American History Stone Book Award Longlist | Kirkus Reviews Best Books of 2025 A crucial telling of U.S. history centering the Black women whose magic gave rise to the rich tapestry of American culture, wellness, and spirituality that we see today—from Vicks VapoRub and Aunt Jemima’s pancake mix, to the magic of Disney’s The Little Mermaid (2023), and the all-American blue jean.
Continue reading
Emerging first on plantations in the American South, enslaved conjure women used their magic to treat illnesses. These women combined their ancestral spiritual beliefs from West Africa with local herbal rituals and therapeutic remedies to create conjure, forging a secret well of health and power hidden to their oppressors and many of the modern-day staples we still enjoy. In The Conjuring of America, Black feminist philosopher Lindsey Stewart exposes this vital contour of American history. In the face of slavery, Negro Mammies fashioned a legacy of magic that begat herbal experts, fearsome water bearers, and powerful mojos—roles and traditions that for centuries have been passed down to respond to Black struggles in real time. And when Jim Crow was born, Granny Midwives and textile weavers leveled their techniques to protect our civil and reproductive rights, while Candy Ladies fed a generation of freedom crusaders. Sourcing firsthand accounts the of enslaved, dispatches from the lore of Oshun, and the wisdom of beloved Black women writers, Stewart proves indisputably that conjure informs our lives in ways remarkable and ordinary. Above all, The Conjuring of America is a love letter to the magic Black women used to sow messages of rebellion, freedom, and hope.
Black Women’s Conjure
Lindsey Stewart traces how Black women’s conjure shaped American culture, wellness, and spirituality across centuries.
Come here for
- Enslaved women’s conjure, herbal remedies, and spiritual traditions
- Black women’s roles as midwives, weavers, and Candy Ladies
Expect
- Accounts of conjure’s roots in ancestral beliefs and local herbal practices
- Connections to Vicks VapoRub, Aunt Jemima’s pancake mix, and The Little Mermaid
Where it sits
| Black History | 62% |
|---|---|
| Feminist Theory & Criticism | 27% |
| Magick & Ritual | 21% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Black History
- Women's History
- Spiritualism
- African Philosophy
Show all 5 publisher categories
- Feminist Theory & Criticism
- Authors
- Lindsey Stewart
- Publisher
- Grand Central Publishing
- Published
- July 28, 2026
- Format
- Print & ebook
- Theme
- Black women's cultural history · Conjure and herbal healing · Resistance and freedom
- Reading lane
- Black History