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It has transformed a simple hobby into a billion-dollar industry that is at times as lawless as the Wild West. Everything about The Card, which has made men wealthy as well as poisoned lifelong relationships, is fraught with controversy—from its uncertain origins to the nagging possibility that it might not be exactly as it seems. In this intriguing, eye-opening, and groundbreaking look at a uniquely American obsession, award-winning investigative reporters Michael O'Keeffe and Teri Thompson follow The Card 's trail from a Florida flea market to the hands of the world's most prominent collectors. 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