{"schema_version":"bf_book_companion_v1","release_id":"20261010T034321Z-reviewed-full-unique-works","book":{"amazon_purchase_url":"https://www.amazon.com/dp/164225214X?tag=bookfrontie00-20","asin":"164225214X","authors":["Greg Alexander"],"book_id":"9781642252149","canonical_url":"https://bookfrontier.com/books/the-boutique-9781642252149","cover_image_url":"https://img.bookfrontier.com/9781642252149.jpg?v=73a4284bd8a11114","description":"What is a boutique? A boutique is a professional services firm past the start-up stage but prescale. Examples can be found in consulting, marketing and advertising, IT services, etc. It’s basically anyone who sells their expertise. There are 1,465,900 boutiques. This book is for them. It is about what firms at scale do. It is about what boutiques need to do to scale. And this knowledge gap between those at scale, and those not at scale, makes all the difference. There is about $2 trillion spent per year on professional services. 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