{"schema_version":"bf_book_companion_v1","release_id":"20261010T034321Z-reviewed-full-unique-works","book":{"amazon_purchase_url":"https://www.amazon.com/dp/160358594X?tag=bookfrontie00-20","asin":"160358594X","authors":["George Lakoff"],"book_id":"9781603585941","canonical_url":"https://bookfrontier.com/books/the-all-new-don-t-think-of-an-elephant-9781603585941","cover_image_url":"https://img.bookfrontier.com/9781603585941.jpg?v=d637d8a797be311a","description":"“[Lakoff is] the father of framing.”— The New York Times “An indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now.”—Jennifer M. Granholm, former governor of Michigan Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues. Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas —ideas that come before policy, ideas that make sense of facts, ideas that are pro active not re active, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.","forthcoming":false,"isbn13":"9781603585941","publication_date":"20140916","publisher":"Rizzoli","slug":"the-all-new-don-t-think-of-an-elephant","subtitle":"Know Your Values and Frame the Debate","title":"The ALL NEW Don't Think of an Elephant!"},"discovery":{"categories":{"all":[{"bisac_code":"POL042020","confidence_band":"medium","label":"Conservatism & Liberalism","score":0.7663,"source":"bisac_hint_model"},{"bisac_code":"POL042050","confidence_band":"medium","label":"Libertarianism","score":0.7499,"source":"bisac_hint_model"},{"bisac_code":"SOC026040","confidence_band":"medium","label":"Social Theory","score":0.7301,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"POL042020","confidence_band":"medium","label":"Conservatism & Liberalism","score":0.7663,"source":"bisac_hint_model"},{"bisac_code":"POL042050","confidence_band":"medium","label":"Libertarianism","score":0.7499,"source":"bisac_hint_model"},{"bisac_code":"SOC026040","confidence_band":"medium","label":"Social Theory","score":0.7301,"source":"bisac_hint_model"}],"publisher":[{"bisac_code":"POL008000","confidence_band":"high","label":"Elections & Campaigns","score":1,"source":"onix_publisher_code"},{"bisac_code":"POL040000","confidence_band":"high","label":"American Government","score":1,"source":"onix_publisher_code"},{"bisac_code":"POL042020","confidence_band":"high","label":"Conservatism & Liberalism","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Conservatism & Liberalism","score":0.7663,"slug":"conservatism-liberalism"},{"label":"Libertarianism","score":0.7499,"slug":"libertarianism"},{"label":"Social Theory","score":0.7301,"slug":"social-theory"}],"reader_fit":["For progressives seeking political-framing strategies"],"related_lists":[],"series":null,"similar_books":[{"authors":["Mónica Guzmán"],"book_id":"9781637740323","cover_image_url":"https://img.bookfrontier.com/9781637740323.jpg?v=2ba9b44a712708fb","score":0.6708,"title":"I Never Thought of It That Way","url":"https://bookfrontier.com/books/9781637740323"},{"authors":["Ezra Klein","Simon & Schuster Audio"],"book_id":"9781476700366","cover_image_url":"https://img.bookfrontier.com/9781476700366.jpg?v=9dde0b1cd3385f6e","score":0.6491,"title":"Why We're Polarized","url":"https://bookfrontier.com/books/9781476700366"},{"authors":["Greg Lukianoff","Jonathan Haidt"],"book_id":"9780735224919","cover_image_url":"https://img.bookfrontier.com/9780735224919.jpg?v=54bb8227b440ae51","score":0.6476,"title":"The Coddling of the American Mind","url":"https://bookfrontier.com/books/9780735224919"},{"authors":["David Pakman"],"book_id":"9780807016534","cover_image_url":"https://img.bookfrontier.com/9780807016534.jpg?v=ac1dc2f4b9714b68","score":0.6441,"title":"The Echo Machine","url":"https://bookfrontier.com/books/9780807016534"},{"authors":["Frederick Joseph","Porsche Joseph"],"book_id":"9781536233025","cover_image_url":"https://img.bookfrontier.com/9781536233025.jpg?v=a62ee4bf3c7584f7","score":0.644,"title":"Better Than We Found It: Conversations to Help Save the World","url":"https://bookfrontier.com/books/9781536233025"}],"topics":[{"evidence_refs":["keyword:abortion,american politics,aoc,bernie,blue state,cancel culture,congress,culture wars,economy,election issues,family val"],"label":"Family","score":0.0921,"slug":"family"},{"evidence_refs":["keyword:political science"],"label":"Political","score":0.0493,"slug":"political"},{"evidence_refs":["keyword:abortion,american politics,aoc,bernie,blue state,cancel culture,congress,culture wars,economy,election issues,family val"],"label":"Culture","score":0.0449,"slug":"culture"},{"evidence_refs":["keyword:abortion,american politics,aoc,bernie,blue state,cancel culture,congress,culture wars,economy,election issues,family val"],"label":"Politics","score":0.0364,"slug":"politics"}],"what_you_get":["Themes: Political framing and messaging, Progressive moral vision, Countering propaganda and slogans.","Themes: Family, Political, Culture.","Reading lane: Conservatism & Liberalism and Libertarianism."]},"llm_signals":{"confidence":0.92,"pacing":"unknown","reader_fit":["For progressives seeking political-framing strategies"],"themes":["Political framing and messaging","Progressive moral vision","Countering propaganda and slogans"],"tropes":[]},"source_presence":{"amazon":true,"book_detail":true,"goodreads":true,"llm_signals":true,"similarity_seed":true},"stats":{"amazon_ratings_count":1084,"goodreads_ratings_count":7177,"goodreads_reviews_count":798,"quality_score":0.9692}}