Book
SOCIAL MEDIA MARKETING
Tracy L. Tuten
Sage Publications Inc · Print & ebook · November 28, 2023
Reading lane: General Reference
A School pick for readers exploring SOCIAL MEDIA MARKETING.
At a Glance
Who It's For
Book Details
- Authors
- Tracy L. Tuten
- Publisher
- Sage Publications Inc
- Published
- November 28, 2023
- Format
- Print & ebook
- Theme
- General Reference
- Reading lane
- General Reference
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Publisher Categories
General Reference
About This Book
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of s...
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