{"schema_version":"bf_book_companion_v1","release_id":"20261010T034321Z-reviewed-full-unique-works","book":{"amazon_purchase_url":"https://www.amazon.com/dp/039472903X?tag=bookfrontie00-20","asin":"039472903X","authors":["David Ogilvy"],"book_id":"9780394729039","canonical_url":"https://bookfrontier.com/books/ogilvy-on-advertising-9780394729039","cover_image_url":"https://img.bookfrontier.com/9780394729039.jpg?v=d765501d546b4ff5","description":"A candid and indispensable primer on all aspects of advertising from the man Time has called \"the most sought after wizard in the business.\" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.","forthcoming":false,"isbn13":"9780394729039","publication_date":"19850312","publisher":"Knopf Doubleday Publishing Group","slug":"ogilvy-on-advertising","subtitle":"","title":"Ogilvy on Advertising"},"discovery":{"categories":{"all":[{"bisac_code":"DES007010","confidence_band":"medium","label":"Advertising Design","score":0.8039,"source":"bisac_hint_model"},{"bisac_code":"BUS043020","confidence_band":"medium","label":"B2B Marketing","score":0.7948,"source":"bisac_hint_model"},{"bisac_code":"BUS043060","confidence_band":"medium","label":"Marketing Research","score":0.7898,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"DES007010","confidence_band":"medium","label":"Advertising Design","score":0.8039,"source":"bisac_hint_model"},{"bisac_code":"BUS043020","confidence_band":"medium","label":"B2B Marketing","score":0.7948,"source":"bisac_hint_model"},{"bisac_code":"BUS043060","confidence_band":"medium","label":"Marketing Research","score":0.7898,"source":"bisac_hint_model"}],"publisher":[{"bisac_code":"BUS002000","confidence_band":"high","label":"Advertising & Promotion","score":1,"source":"onix_publisher_code"},{"bisac_code":"DES007010","confidence_band":"high","label":"Advertising Design","score":1,"source":"onix_publisher_code"},{"bisac_code":"SOC052000","confidence_band":"high","label":"How Media Works","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Advertising Design","score":0.8039,"slug":"advertising-design"},{"label":"B2B Marketing","score":0.7948,"slug":"b2b-marketing"},{"label":"Marketing Research","score":0.7898,"slug":"marketing-research"}],"reader_fit":["Readers seeking practical guidance on advertising careers and agency selection","Good for readers interested in writing effective advertising copy and researching ads"],"related_lists":[],"series":null,"similar_books":[{"authors":["Claude C. Hopkins"],"book_id":"9781627933919","cover_image_url":"https://img.bookfrontier.com/9781627933919.jpg?v=8a6b516b58139974","score":0.7547,"title":"Scientific Advertising","url":"https://bookfrontier.com/books/9781627933919"},{"authors":["Tracy Arrington","Matthew Frederick"],"book_id":"9780451496713","cover_image_url":"https://img.bookfrontier.com/9780451496713.jpg?v=4607b890aa3b5b32","score":0.7445,"title":"101 Things I Learned® in Advertising School","url":"https://bookfrontier.com/books/9780451496713"},{"authors":["Luke Sullivan","Anselmo Ramos"],"book_id":"9781119819691","cover_image_url":"https://img.bookfrontier.com/9781119819691.jpg?v=0bc9b34c3f4b06bd","score":0.731,"title":"Hey Whipple, Squeeze This","url":"https://bookfrontier.com/books/9781119819691"},{"authors":["Rory Sutherland","Mariner"],"book_id":"9780062388421","cover_image_url":"https://img.bookfrontier.com/9780062388421.jpg?v=0f6195aacea7c568","score":0.7276,"title":"Alchemy","url":"https://bookfrontier.com/books/9780062388421"},{"authors":["Alex Schultz"],"book_id":"9780316597593","cover_image_url":"https://img.bookfrontier.com/9780316597593.jpg?v=22a92b88306cf968","score":0.7129,"title":"Click Here","url":"https://bookfrontier.com/books/9780316597593"},{"authors":["Philip Kotler"],"book_id":"9781476787909","cover_image_url":"https://img.bookfrontier.com/9781476787909.jpg?v=ce9dc7464f732ed9","score":0.7046,"title":"Kotler on Marketing","url":"https://bookfrontier.com/books/9781476787909"},{"authors":["Shailin Dhar","Scott Thomson"],"book_id":"9781398609662","cover_image_url":"https://img.bookfrontier.com/9781398609662.jpg?v=36611d4091b00370","score":0.7041,"title":"A Marketer's Guide to Digital Advertising","url":"https://bookfrontier.com/books/9781398609662"},{"authors":["Mark Hughes"],"book_id":"9781591842132","cover_image_url":"https://img.bookfrontier.com/9781591842132.jpg?v=a2e145342227c571","score":0.6989,"title":"Buzzmarketing","url":"https://bookfrontier.com/books/9781591842132"}],"topics":[{"evidence_refs":["keyword:political books"],"label":"Political","score":0.0493,"slug":"political"},{"evidence_refs":["keyword:politics"],"label":"Politics","score":0.0364,"slug":"politics"},{"evidence_refs":["keyword:nerd gifts"],"label":"Nerd","score":0.0342,"slug":"nerd"},{"evidence_refs":["keyword:design"],"label":"Design","score":0.0287,"slug":"design"}],"what_you_get":["Themes: Advertising practice, Advertising copywriting, Advertising research.","Themes: Political, Politics, Nerd.","Reading lane: Advertising Design and B2b Marketing."]},"llm_signals":{"confidence":0.91,"pacing":"unknown","reader_fit":["Readers seeking practical guidance on advertising careers and agency selection","Readers interested in writing effective advertising copy and researching ads"],"themes":["Advertising practice","Advertising copywriting","Advertising research"],"tropes":[]},"source_presence":{"amazon":true,"book_detail":true,"goodreads":true,"llm_signals":true,"similarity_seed":true},"stats":{"amazon_ratings_count":0,"goodreads_ratings_count":11766,"goodreads_reviews_count":540,"quality_score":0.9431}}