{"schema_version":"bf_book_companion_v1","release_id":"20260417T232332Z","book":{"amazon_purchase_url":"https://www.amazon.com/dp/B07ST5Q95C?tag=bookfrontier-20","asin":"B07ST5Q95C","authors":["Dan S. Kennedy","Shawn Compton","Ascent Audio","& 0 more"],"book_id":"9781599186412","canonical_url":"https://bookfrontier.com/books/no-b-s-marketing-to-the-affluent-B07ST5Q95C","cover_image_url":"https://img.bookfrontier.com/9781599186412.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","description":"THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent , millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: - Use 10 surprising emotional buy triggers the affluent find irresistible - Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable - Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use - Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels","forthcoming":false,"isbn13":"9781599186412","publication_date":"20190628","publisher":"Entrepreneur Press","slug":"no-b-s-marketing-to-the-affluent","subtitle":"No Holds Barred, Take No Prisoners, Guide to Getting Really Rich","title":"No B.s. 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