Book
Marketing Research That Won't Break the Bank
A Practical Guide to Getting the Information You Need
Alan R. Andreasen
Wiley · Print & ebook · October 4, 2002
Reading lane: Marketing Research
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace.
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At a Glance
Who It's For
Book Details
- Authors
- Alan R. Andreasen
- Publisher
- Wiley
- Published
- October 4, 2002
- Format
- Print & ebook
- Theme
- Marketing Research · Managerial Accounting
- Reading lane
- Marketing Research
Affinity
Publisher Categories
Marketing Research
About This Book
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target...
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