{"schema_version":"bf_book_companion_v1","release_id":"20261010T034321Z-reviewed-full-unique-works","book":{"amazon_purchase_url":"https://www.amazon.com/dp/111837343X?tag=bookfrontie00-20","asin":"111837343X","authors":["Wayne L. Winston"],"book_id":"9781118373439","canonical_url":"https://bookfrontier.com/books/marketing-analytics-9781118373439","cover_image_url":"https://img.bookfrontier.com/9781118373439.jpg?v=edc9dbf6a6134198","description":"Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. 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