{"schema_version":"bf_book_companion_v1","release_id":"20260417T204117Z-pairingsrefresh","book":{"amazon_purchase_url":"https://www.amazon.com/dp/1119835216?tag=bookfrontier-20","asin":"1119835216","authors":["Philip Kotler","Hermawan Kartajaya","Iwan Setiawan","& 0 more"],"book_id":"9781119835219","canonical_url":"https://bookfrontier.com/books/marketing-6-0-1119835216","cover_image_url":"https://img.bookfrontier.com/9781119835219.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","description":"Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 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