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As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work , you can learn to: - Capture attention - Engage your audience - Change minds - Inspire action - Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.","forthcoming":false,"isbn13":"9781400239702","publication_date":"20230117","publisher":"AMACOM","slug":"let-the-story-do-the-work","subtitle":"The Art of Storytelling for Business Success","title":"Let the Story Do the Work"},"discovery":{"categories":{"all":[{"bisac_code":"BUS007010","confidence_band":"high","label":"Meetings & Presentations","score":0.8427,"source":"bisac_hint_model"},{"bisac_code":"BUS058010","confidence_band":"medium","label":"Sales Management","score":0.8021,"source":"bisac_hint_model"},{"bisac_code":"BUS043010","confidence_band":"medium","label":"Direct Marketing","score":0.7886,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"BUS007010","confidence_band":"high","label":"Meetings & Presentations","score":0.8427,"source":"bisac_hint_model"},{"bisac_code":"BUS058010","confidence_band":"medium","label":"Sales Management","score":0.8021,"source":"bisac_hint_model"},{"bisac_code":"BUS043010","confidence_band":"medium","label":"Direct Marketing","score":0.7886,"source":"bisac_hint_model"}],"publisher":[{"bisac_code":"BUS007000","confidence_band":"high","label":"Business Communication","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS007010","confidence_band":"high","label":"Meetings & Presentations","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS043010","confidence_band":"high","label":"Direct Marketing","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS058010","confidence_band":"high","label":"Sales Management","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Meetings & Presentations","score":0.8427,"slug":"meetings-presentations"},{"label":"Sales Management","score":0.8021,"slug":"sales-management"},{"label":"Direct Marketing","score":0.7886,"slug":"direct-marketing"}],"reader_fit":["Good for readers who enjoy Meetings & Presentations","Good for readers interested in business","Good for fans of Business"],"related_lists":[{"intro":"","slug":"shelf-bus007010-meetings-presentations","title":"Meetings & Presentations Books","url":"https://bookfrontier.com/lists/shelf-bus007010-meetings-presentations"},{"intro":"","slug":"shelf-bus058010-management","title":"Management Books","url":"https://bookfrontier.com/lists/shelf-bus058010-management"}],"series":null,"similar_books":[{"authors":["Stu Heinecke","Christopher Lane","Jay Conrad Levinson - foreword","Brilliance Audio"],"book_id":"9781946885135","cover_image_url":"https://img.bookfrontier.com/9781946885135.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","score":16.8729,"title":"How to Get a Meeting With Anyone","url":"https://bookfrontier.com/books/9781946885135"},{"authors":["Janine Kurnoff","Lee Lazarus"],"book_id":"9781119704669","cover_image_url":"https://img.bookfrontier.com/9781119704669.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","score":14.5928,"title":"Everyday Business Storytelling","url":"https://bookfrontier.com/books/9781119704669"},{"authors":["Andy Bounds","Richard Ruttle"],"book_id":"9780857086082","cover_image_url":"https://img.bookfrontier.com/9780857086082.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","score":14.4691,"title":"Top Dog","url":"https://bookfrontier.com/books/9780857086082"},{"authors":["Mahan Khalsa","Randy Illig","Stephen R. 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