{"schema_version":"bf_book_companion_v1","release_id":"20260417T204117Z-pairingsrefresh","book":{"amazon_purchase_url":"https://www.amazon.com/dp/1476787905?tag=bookfrontier-20","asin":"1476787905","authors":["Philip Kotler"],"book_id":"9781476787909","canonical_url":"https://bookfrontier.com/books/kotler-on-marketing-1476787905","cover_image_url":"https://img.bookfrontier.com/9781476787909.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","description":"Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal. If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.","forthcoming":false,"isbn13":"9781476787909","publication_date":"20140419","publisher":"Free Press","slug":"kotler-on-marketing","subtitle":"How to Create, Win, and Dominate Markets","title":"Kotler on Marketing"},"discovery":{"categories":{"all":[{"bisac_code":"BUS043030","confidence_band":"medium","label":"International Marketing","score":0.8506,"source":"bisac_hint_model"},{"bisac_code":"BUS090010","confidence_band":"medium","label":"Internet Marketing","score":0.8365,"source":"bisac_hint_model"},{"bisac_code":"BUS043060","confidence_band":"medium","label":"Marketing Research","score":0.8362,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"BUS043030","confidence_band":"medium","label":"International Marketing","score":0.8506,"source":"bisac_hint_model"},{"bisac_code":"BUS090010","confidence_band":"medium","label":"Internet Marketing","score":0.8365,"source":"bisac_hint_model"},{"bisac_code":"BUS043060","confidence_band":"medium","label":"Marketing Research","score":0.8362,"source":"bisac_hint_model"}],"publisher":[{"bisac_code":"BUS000000","confidence_band":"high","label":"Business & Economics","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS043000","confidence_band":"high","label":"Marketing","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS090010","confidence_band":"high","label":"Internet Marketing","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"International Marketing","score":0.8506,"slug":"international-marketing"},{"label":"Internet Marketing","score":0.8365,"slug":"internet-marketing"},{"label":"Marketing Research","score":0.8362,"slug":"marketing-research"}],"reader_fit":["Good for readers who enjoy International Marketing","Good for readers interested in bible","Good for fans of Business"],"related_lists":[{"intro":"","slug":"shelf-bus090010-internet-marketing","title":"Internet Marketing Books","url":"https://bookfrontier.com/lists/shelf-bus090010-internet-marketing"},{"intro":"","slug":"shelf-bus043030-marketing","title":"Marketing Books","url":"https://bookfrontier.com/lists/shelf-bus043030-marketing"},{"intro":"","slug":"shelf-bus043060-research","title":"Research Books","url":"https://bookfrontier.com/lists/shelf-bus043060-research"}],"series":null,"similar_books":[{"authors":["Philip Kotler","Hermawan Kartajaya","Iwan Setiawan","& 0 more"],"book_id":"9781119835219","cover_image_url":"https://img.bookfrontier.com/9781119835219.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","score":17.1565,"title":"Marketing 6.0","url":"https://bookfrontier.com/books/9781119835219"},{"authors":["Lola Bakare"],"book_id":"9781398611627","cover_image_url":"https://img.bookfrontier.com/9781398611627.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","score":15.5428,"title":"Responsible Marketing","url":"https://bookfrontier.com/books/9781398611627"},{"authors":["Kate Gillespie"],"book_id":"9780765642950","cover_image_url":"https://img.bookfrontier.com/9780765642950.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","score":12.6069,"title":"Global Marketing","url":"https://bookfrontier.com/books/9780765642950"},{"authors":["Paul W. Farris","Neil Bendle","Phillip Pfeifer","David Reibstein"],"book_id":"9780137058297","cover_image_url":"https://img.bookfrontier.com/9780137058297.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","score":12.5629,"title":"Marketing Metrics","url":"https://bookfrontier.com/books/9780137058297"},{"authors":["Paul Farris","Neil Bendle","Phillip Pfeifer","David Reibstein"],"book_id":"9780134085968","cover_image_url":"https://img.bookfrontier.com/9780134085968.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","score":12.5318,"title":"Marketing Metrics","url":"https://bookfrontier.com/books/9780134085968"},{"authors":["Chuck Hemann","Ken Burbary"],"book_id":"9780789759603","cover_image_url":"https://img.bookfrontier.com/9780789759603.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","score":12.5236,"title":"Digital Marketing Analytics","url":"https://bookfrontier.com/books/9780789759603"},{"authors":["Philip Cateora","John Graham","Mary Gilly","& 0 more"],"book_id":"9781260547870","cover_image_url":"https://img.bookfrontier.com/9781260547870.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","score":12.4781,"title":"ISE International Marketing","url":"https://bookfrontier.com/books/9781260547870"},{"authors":["Anastasia Karklina Gabriel","Anastasia Kārkliņa Gabriel"],"book_id":"9781398614031","cover_image_url":"https://img.bookfrontier.com/9781398614031.jpg?v=20260417T204117Z-pairingsrefresh%3A2026-04-17T20%3A41%3A17Z","score":12.4418,"title":"Cultural Intelligence for Marketers","url":"https://bookfrontier.com/books/9781398614031"}],"topics":[{"evidence_refs":["keyword:marketing bible"],"label":"Bible","score":0.3233,"slug":"bible"},{"evidence_refs":["keyword:social media marketing"],"label":"Social","score":0.129,"slug":"social"},{"evidence_refs":["keyword:relationship marketing"],"label":"Relationship","score":0.0572,"slug":"relationship"}],"what_you_get":["Themes: Bible, Social, Relationship.","Reading lane: International Marketing and Internet Marketing.","Publisher: Free Press."]},"llm_signals":null,"source_presence":{"amazon":true,"book_detail":true,"goodreads":true,"llm_signals":false,"similarity_seed":true},"stats":{"amazon_ratings_count":212,"goodreads_ratings_count":1614,"goodreads_reviews_count":95,"quality_score":0.9262}}