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No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale","forthcoming":false,"isbn13":"9780671794378","publication_date":"19920409","publisher":"Touchstone","slug":"how-i-raised-myself-from-failure-to-success-in-selling","subtitle":"","title":"How I Raised Myself From Failure to Success in Selling"},"discovery":{"categories":{"all":[{"bisac_code":"BUS058000","confidence_band":"high","label":"Sales & Selling","score":0.7816,"source":"bisac_hint_model"},{"bisac_code":"BUS059000","confidence_band":"medium","label":"Business & Economics / Skills","score":0.7744,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"BUS058000","confidence_band":"high","label":"Sales & Selling","score":0.7816,"source":"bisac_hint_model"},{"bisac_code":"BUS059000","confidence_band":"medium","label":"Business & Economics / Skills","score":0.7744,"source":"bisac_hint_model"}],"publisher":[{"bisac_code":"BUS058010","confidence_band":"high","label":"Sales Management","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS059000","confidence_band":"high","label":"Business & Economics / Skills","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS071000","confidence_band":"high","label":"Leadership","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Sales & Selling","score":0.7816,"slug":"sales-selling"},{"label":"Business & Economics","score":0.7744,"slug":"business-economics"}],"reader_fit":["Sales professionals seeking practical guidance on selling","Readers looking to build confidence and improve sales skills"],"related_lists":[],"series":null,"similar_books":[{"authors":["Taylor A. 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