Book
How Brands Grow 2
Including Emerging Markets, Services, Durables, B2b and Luxury Brands
Jenni Romaniuk, Bryon Sharp, Byron Sharp
Oxford University Press · Print & ebook · October 15, 2021
Reading lane: Business & Economics
This book will change the way you think about marketing forever.
At a Glance
Who It's For
Book Details
- Authors
- Jenni Romaniuk, Bryon Sharp, Byron Sharp
- Publisher
- Oxford University Press
- Published
- October 15, 2021
- Format
- Print & ebook
- Theme
- Business & Economics
- Reading lane
- Business & Economics
Affinity
Publisher Categories
Business & Economics
About This Book
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes...
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