Book

How Brands Grow 2

Name: How Brands Grow 2
ISBN: 9780190330026

Including Emerging Markets, Services, Durables, B2b and Luxury Brands

Jenni Romaniuk, Bryon Sharp, Byron Sharp

Oxford University Press · Print & ebook · October 15, 2021

Reading lane: Business & Economics

This book will change the way you think about marketing forever.

Business & Economics

Read It On Amazon Browse Lists

At a Glance

Who It's For

Good for readers who enjoy Business & EconomicsGood for fans of BusinessGood for readers who enjoy Business & Economics.

Book Details

Authors: Jenni Romaniuk, Bryon Sharp, Byron Sharp
Publisher: Oxford University Press
Published: October 15, 2021
Format: Print & ebook
Theme: Business & Economics
Reading lane: Business & Economics

Affinity

Business & Economics
100%

Publisher Categories

Business & Economics

About This Book

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes...

Read full description