{"schema_version":"bf_book_companion_v1","release_id":"20261010T034321Z-reviewed-full-unique-works","book":{"amazon_purchase_url":"https://www.amazon.com/dp/1328453634?tag=bookfrontie00-20","asin":"1328453634","authors":["Lowey Bundy Sichol"],"book_id":"9781328453631","canonical_url":"https://bookfrontier.com/books/from-an-idea-to-nike-9781328453631","cover_image_url":"https://img.bookfrontier.com/9781328453631.jpg?v=b7ad11501e8d5315","description":"From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. - Find out where the name Nike came from and how the famous swoosh became the signature logo. - Learn about the company's first marketing campaign with a star athlete. 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