Book
Ethnography for Marketers
A Guide to Consumer Immersion
Hy Mariampolski
Sage Publications · Print & ebook · June 21, 2005
Reading lane: International Marketing
Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas.
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At a Glance
Who It's For
Book Details
- Authors
- Hy Mariampolski
- Publisher
- Sage Publications
- Published
- June 21, 2005
- Format
- Print & ebook
- Theme
- International Marketing · Marketing Research
- Reading lane
- International Marketing
Affinity
Publisher Categories
General Science
Social Science
Social Science / Anthropology / Cultural
About This Book
Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers' thoughts and beh...
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