{"schema_version":"bf_book_companion_v1","release_id":"20260417T232332Z","book":{"amazon_purchase_url":"https://www.amazon.com/dp/1595554653?tag=bookfrontier-20","asin":"1595554653","authors":["John Jantsch"],"book_id":"9781595554659","canonical_url":"https://bookfrontier.com/books/duct-tape-marketing-revised-and-updated-1595554653","cover_image_url":"https://img.bookfrontier.com/9781595554659.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","description":"In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape. In Duct Tape Marketing , you will learn how to: - turn your marketing efforts into a lead generation machine - create long-term plans for your business’s continual growth - implement marketing strategies that make your business thrive Plus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.","forthcoming":false,"isbn13":"9781595554659","publication_date":"20110926","publisher":"HarperCollins Leadership","slug":"duct-tape-marketing-revised-and-updated","subtitle":"The World's Most Practical Small Business Marketing Guide","title":"Duct Tape Marketing Revised and Updated"},"discovery":{"categories":{"all":[{"bisac_code":"BUS090010","confidence_band":"medium","label":"Internet Marketing","score":0.7897,"source":"bisac_hint_model"},{"bisac_code":"BUS043010","confidence_band":"medium","label":"Direct Marketing","score":0.7861,"source":"bisac_hint_model"},{"bisac_code":"BUS043040","confidence_band":"medium","label":"Multilevel Marketing","score":0.7752,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"BUS090010","confidence_band":"medium","label":"Internet Marketing","score":0.7897,"source":"bisac_hint_model"},{"bisac_code":"BUS043010","confidence_band":"medium","label":"Direct Marketing","score":0.7861,"source":"bisac_hint_model"},{"bisac_code":"BUS043040","confidence_band":"medium","label":"Multilevel Marketing","score":0.7752,"source":"bisac_hint_model"}],"publisher":[{"bisac_code":"BUS043040","confidence_band":"high","label":"Multilevel Marketing","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS060000","confidence_band":"high","label":"Small Business","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS063000","confidence_band":"high","label":"Strategic Planning","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS090010","confidence_band":"high","label":"Internet Marketing","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Internet Marketing","score":0.7897,"slug":"internet-marketing"},{"label":"Direct Marketing","score":0.7861,"slug":"direct-marketing"},{"label":"Multilevel Marketing","score":0.7752,"slug":"multilevel-marketing"}],"reader_fit":["Good for readers who enjoy Internet Marketing","Good for readers interested in personal development","Good for fans of Business"],"related_lists":[{"intro":"","slug":"shelf-bus090010-internet-marketing","title":"Internet Marketing Books","url":"https://bookfrontier.com/lists/shelf-bus090010-internet-marketing"},{"intro":"Leadership frameworks and management systems for complex operating moments.","slug":"books-for-when-leading-through-change","title":"Books for When You Are Leading Through Change","url":"https://bookfrontier.com/lists/books-for-when-leading-through-change"},{"intro":"","slug":"shelf-bus043040-multilevel","title":"Multilevel Books","url":"https://bookfrontier.com/lists/shelf-bus043040-multilevel"}],"series":null,"similar_books":[{"authors":["Jeanette Maw McMurtry"],"book_id":"9781119894872","cover_image_url":"https://img.bookfrontier.com/9781119894872.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":19.7489,"title":"Marketing for Dummies","url":"https://bookfrontier.com/books/9781119894872"},{"authors":["Eric Butow","Stephanie Garcia","Roberto Blake","Amanda Robinson"],"book_id":"9781642011845","cover_image_url":"https://img.bookfrontier.com/9781642011845.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":19.6348,"title":"Ultimate Guide to Social Media Marketing","url":"https://bookfrontier.com/books/9781642011845"},{"authors":["The Staff of Entrepreneur Media","Jason R. Rich","The Staff of Entrepreneur Media, Inc"],"book_id":"9781599186191","cover_image_url":"https://img.bookfrontier.com/9781599186191.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":19.571,"title":"Ultimate Guide to Youtube for Business","url":"https://bookfrontier.com/books/9781599186191"},{"authors":["Brian Halligan","Dharmesh Shah"],"book_id":"9781118896655","cover_image_url":"https://img.bookfrontier.com/9781118896655.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":17.9658,"title":"Inbound Marketing, Revised and Updated","url":"https://bookfrontier.com/books/9781118896655"},{"authors":["Alan Weiss"],"book_id":"9781472994684","cover_image_url":"https://img.bookfrontier.com/9781472994684.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":17.2777,"title":"Masterful Marketing","url":"https://bookfrontier.com/books/9781472994684"},{"authors":["Dan S. Kennedy","Mike Lenz","Ascent Audio","& 0 more"],"book_id":"9781599186252","cover_image_url":"https://img.bookfrontier.com/9781599186252.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":17.2699,"title":"No B.s. Direct Marketing","url":"https://bookfrontier.com/books/9781599186252"},{"authors":["C. J. Hayden","Jay Conrad Levinson"],"book_id":"9780814432457","cover_image_url":"https://img.bookfrontier.com/9780814432457.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":17.2613,"title":"Get Clients Now! (TM)","url":"https://bookfrontier.com/books/9780814432457"},{"authors":["Alex Schultz"],"book_id":"9780316597593","cover_image_url":"https://img.bookfrontier.com/9780316597593.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":17.2196,"title":"Click Here","url":"https://bookfrontier.com/books/9780316597593"}],"topics":[{"evidence_refs":["keyword:business"],"label":"Business","score":0.134,"slug":"business"},{"evidence_refs":["keyword:social"],"label":"Social","score":0.129,"slug":"social"},{"evidence_refs":["keyword:management"],"label":"Management","score":0.0688,"slug":"management"},{"evidence_refs":["phrase_map_match"],"label":"Personal Development","score":0.0462,"slug":"personal-development"},{"evidence_refs":["keyword:small"],"label":"Small","score":0.045,"slug":"small"}],"what_you_get":["Themes: Business, Social, Management.","Reading lane: Internet Marketing and Direct Marketing.","Publisher: HarperCollins Leadership."]},"llm_signals":null,"source_presence":{"amazon":true,"book_detail":true,"goodreads":true,"llm_signals":false,"similarity_seed":true},"stats":{"amazon_ratings_count":243,"goodreads_ratings_count":2892,"goodreads_reviews_count":88,"quality_score":0.9295}}