{"schema_version":"bf_book_companion_v1","release_id":"20260417T232332Z","book":{"amazon_purchase_url":"https://www.amazon.com/dp/0316597597?tag=bookfrontier-20","asin":"0316597597","authors":["Alex Schultz"],"book_id":"9780316597593","canonical_url":"https://bookfrontier.com/books/click-here-0316597597","cover_image_url":"https://img.bookfrontier.com/9780316597593.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","description":"The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, Meta Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. But how do you decide which is best for your product or service? The answers are right here, thanks to Alex Schultz. Alex’s unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget, whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains, Click Here is the book you need to read if you want to grow your business. “Few people understand marketing and growth better than Alex.” —Daniel Ek, CEO, Spotify","forthcoming":false,"isbn13":"9780316597593","publication_date":"20251007","publisher":"Little, Brown and Company","slug":"click-here","subtitle":"The Art and Science of Digital Marketing and Advertising","title":"Click Here"},"discovery":{"categories":{"all":[{"bisac_code":"BUS090010","confidence_band":"medium","label":"Internet Marketing","score":0.8527,"source":"bisac_hint_model"},{"bisac_code":"BUS043010","confidence_band":"medium","label":"Direct Marketing","score":0.8381,"source":"bisac_hint_model"},{"bisac_code":"BUS043040","confidence_band":"medium","label":"Multilevel Marketing","score":0.826,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"BUS090010","confidence_band":"medium","label":"Internet Marketing","score":0.8527,"source":"bisac_hint_model"},{"bisac_code":"BUS043010","confidence_band":"medium","label":"Direct Marketing","score":0.8381,"source":"bisac_hint_model"},{"bisac_code":"BUS043040","confidence_band":"medium","label":"Multilevel Marketing","score":0.826,"source":"bisac_hint_model"}],"publisher":[{"bisac_code":"BUS002000","confidence_band":"high","label":"Advertising & Promotion","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS043000","confidence_band":"high","label":"Marketing","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS070030","confidence_band":"high","label":"Tech Industry","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS090010","confidence_band":"high","label":"Internet Marketing","score":1,"source":"onix_publisher_code"},{"bisac_code":"COM060140","confidence_band":"high","label":"Social Media & Online Life","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Internet Marketing","score":0.8527,"slug":"internet-marketing"},{"label":"Direct Marketing","score":0.8381,"slug":"direct-marketing"},{"label":"Multilevel Marketing","score":0.826,"slug":"multilevel-marketing"}],"reader_fit":["Good for readers who enjoy Internet Marketing","Good for readers interested in business","Good for fans of Entrepreneurship"],"related_lists":[{"intro":"","slug":"shelf-bus090010-internet-marketing","title":"Internet Marketing Books","url":"https://bookfrontier.com/lists/shelf-bus090010-internet-marketing"},{"intro":"","slug":"shelf-bus043010-direct","title":"Direct Books","url":"https://bookfrontier.com/lists/shelf-bus043010-direct"},{"intro":"","slug":"shelf-bus043040-multilevel","title":"Multilevel Books","url":"https://bookfrontier.com/lists/shelf-bus043040-multilevel"}],"series":null,"similar_books":[{"authors":["Eric Butow","Stephanie Garcia","Neal Schaffer","& 0 more"],"book_id":"9781642011630","cover_image_url":"https://img.bookfrontier.com/9781642011630.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":22.1238,"title":"Ultimate Guide to Influencer Marketing","url":"https://bookfrontier.com/books/9781642011630"},{"authors":["Alex Goldfayn"],"book_id":"9781637746394","cover_image_url":"https://img.bookfrontier.com/9781637746394.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":18.554,"title":"Outgrow","url":"https://bookfrontier.com/books/9781637746394"},{"authors":["Alan Weiss"],"book_id":"9781472994684","cover_image_url":"https://img.bookfrontier.com/9781472994684.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":17.4244,"title":"Masterful Marketing","url":"https://bookfrontier.com/books/9781472994684"},{"authors":["Eric Butow","Stephanie Garcia","Roberto Blake","Amanda Robinson"],"book_id":"9781642011845","cover_image_url":"https://img.bookfrontier.com/9781642011845.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":17.3937,"title":"Ultimate Guide to Social Media Marketing","url":"https://bookfrontier.com/books/9781642011845"},{"authors":["Allan Dib"],"book_id":"9798893311020","cover_image_url":"https://img.bookfrontier.com/9798893311020.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":17.305,"title":"The 1-page Marketing Plan","url":"https://bookfrontier.com/books/9798893311020"},{"authors":["Jeanette Maw McMurtry"],"book_id":"9781119894872","cover_image_url":"https://img.bookfrontier.com/9781119894872.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":17.302,"title":"Marketing for Dummies","url":"https://bookfrontier.com/books/9781119894872"},{"authors":["John Jantsch"],"book_id":"9781595554659","cover_image_url":"https://img.bookfrontier.com/9781595554659.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":17.2409,"title":"Duct Tape Marketing Revised and Updated","url":"https://bookfrontier.com/books/9781595554659"},{"authors":["The Staff of Entrepreneur Media","Jason R. Rich","The Staff of Entrepreneur Media, Inc"],"book_id":"9781599186191","cover_image_url":"https://img.bookfrontier.com/9781599186191.jpg?v=20260417T232332Z%3A2026-04-17T23%3A23%3A32Z","score":16.9018,"title":"Ultimate Guide to Youtube for Business","url":"https://bookfrontier.com/books/9781599186191"}],"topics":[{"evidence_refs":["keyword:business"],"label":"Business","score":0.134,"slug":"business"},{"evidence_refs":["keyword:social media"],"label":"Social","score":0.129,"slug":"social"},{"evidence_refs":["keyword:growth"],"label":"Growth","score":0.0827,"slug":"growth"},{"evidence_refs":["keyword:motivational"],"label":"Motivational","score":0.0765,"slug":"motivational"},{"evidence_refs":["keyword:leadership"],"label":"Leadership","score":0.0568,"slug":"leadership"}],"what_you_get":["Themes: Business, Social, Growth.","Reading lane: Internet Marketing and Direct Marketing.","Publisher: Little, Brown and Company."]},"llm_signals":null,"source_presence":{"amazon":true,"book_detail":true,"goodreads":true,"llm_signals":false,"similarity_seed":true},"stats":{"amazon_ratings_count":0,"goodreads_ratings_count":8,"goodreads_reviews_count":1,"quality_score":0.8233}}