{"schema_version":"bf_book_companion_v1","release_id":"20260418T162306Z","book":{"amazon_purchase_url":"https://www.amazon.com/dp/0135478227?tag=bookfrontier-20","asin":"0135478227","authors":["Catherine Seda","Jenny Halasz"],"book_id":"9780135478226","canonical_url":"https://bookfrontier.com/books/ai-powered-content-marketing-and-seo-0135478227","cover_image_url":"https://img.bookfrontier.com/9780135478226.jpg?v=20260418T162306Z%3A2026-04-19T10%3A16%3A55Z","description":"Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world. Key Topics Covered: - Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adapt - AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithms - Authenticity and Authority : Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it - Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies - AI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt","forthcoming":false,"isbn13":"9780135478226","publication_date":"20251114","publisher":"Pearson Education","slug":"ai-powered-content-marketing-and-seo","subtitle":"Impact, Risks, and Strategies for Brands","title":"AI-Powered Content Marketing and SEO"},"discovery":{"categories":{"all":[{"bisac_code":"BUS090010","confidence_band":"medium","label":"Internet Marketing","score":0.8136,"source":"bisac_hint_model"},{"bisac_code":"BUS090050","confidence_band":"medium","label":"E-commerce SEO","score":0.7934,"source":"bisac_hint_model"},{"bisac_code":"BUS070030","confidence_band":"medium","label":"Tech Industry","score":0.7887,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"BUS090010","confidence_band":"medium","label":"Internet Marketing","score":0.8136,"source":"bisac_hint_model"},{"bisac_code":"BUS090050","confidence_band":"medium","label":"E-commerce SEO","score":0.7934,"source":"bisac_hint_model"},{"bisac_code":"BUS070030","confidence_band":"medium","label":"Tech Industry","score":0.7887,"source":"bisac_hint_model"}],"publisher":[{"bisac_code":"BUS043000","confidence_band":"high","label":"Marketing","score":1,"source":"onix_publisher_code"},{"bisac_code":"BUS090010","confidence_band":"high","label":"Internet Marketing","score":1,"source":"onix_publisher_code"},{"bisac_code":"COM004000","confidence_band":"high","label":"AI & Machine Learning","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Internet Marketing","score":0.8136,"slug":"internet-marketing"},{"label":"E-commerce SEO","score":0.7934,"slug":"e-commerce-seo"},{"label":"Tech Industry","score":0.7887,"slug":"tech-industry"}],"reader_fit":["Good for readers who enjoy Internet Marketing","Good for readers who enjoy Internet Marketing and E-commerce SEO."],"related_lists":[{"intro":"","slug":"shelf-bus090010-internet-marketing","title":"Internet Marketing Books","url":"https://bookfrontier.com/lists/shelf-bus090010-internet-marketing"}],"series":null,"similar_books":[{"authors":["Donald Miller","Dr. J.J. Peterson","JJ Peterson","HarperCollins Leadership"],"book_id":"9781400217649","cover_image_url":"https://img.bookfrontier.com/9781400217649.jpg?v=20260418T162306Z%3A2026-04-19T10%3A16%3A55Z","score":9.264,"title":"Marketing Made Simple","url":"https://bookfrontier.com/books/9781400217649"},{"authors":["Andy Crestodina"],"book_id":"9781732046528","cover_image_url":"https://img.bookfrontier.com/9781732046528.jpg?v=20260418T162306Z%3A2026-04-19T10%3A16%3A55Z","score":6.7782,"title":"Content Chemistry, 7th Edition","url":"https://bookfrontier.com/books/9781732046528"},{"authors":["Paul Roetzer"],"book_id":"9781118883433","cover_image_url":"https://img.bookfrontier.com/9781118883433.jpg?v=20260418T162306Z%3A2026-04-19T10%3A16%3A55Z","score":6.4598,"title":"The Marketing Performance Blueprint","url":"https://bookfrontier.com/books/9781118883433"},{"authors":["Susan Crossman"],"book_id":"9781988058023","cover_image_url":"https://img.bookfrontier.com/9781988058023.jpg?v=20260418T162306Z%3A2026-04-19T10%3A16%3A55Z","score":6.4577,"title":"Content Marketing Made Easy","url":"https://bookfrontier.com/books/9781988058023"},{"authors":["Dan S. Kennedy","Parthiv Shah - with","Tim Fannon","Ascent Audio"],"book_id":"9781642011708","cover_image_url":"https://img.bookfrontier.com/9781642011708.jpg?v=20260418T162306Z%3A2026-04-19T10%3A16%3A55Z","score":6.1549,"title":"No B.s. Guide to Successful Marketing Automation","url":"https://bookfrontier.com/books/9781642011708"},{"authors":["Eric Butow","Stephanie Garcia","Roberto Blake","Amanda Robinson"],"book_id":"9781642011845","cover_image_url":"https://img.bookfrontier.com/9781642011845.jpg?v=20260418T162306Z%3A2026-04-19T10%3A16%3A55Z","score":6.1434,"title":"Ultimate Guide to Social Media Marketing","url":"https://bookfrontier.com/books/9781642011845"},{"authors":["Chuck Hemann","Ken Burbary"],"book_id":"9780789759603","cover_image_url":"https://img.bookfrontier.com/9780789759603.jpg?v=20260418T162306Z%3A2026-04-19T10%3A16%3A55Z","score":6.1431,"title":"Digital Marketing Analytics","url":"https://bookfrontier.com/books/9780789759603"},{"authors":["Carlos Gil"],"book_id":"9781398601345","cover_image_url":"https://img.bookfrontier.com/9781398601345.jpg?v=20260418T162306Z%3A2026-04-19T10%3A16%3A55Z","score":6.1431,"title":"The End of Marketing","url":"https://bookfrontier.com/books/9781398601345"}],"topics":[],"what_you_get":["Reading lane: Internet Marketing and E Commerce Seo.","Publisher: Pearson Education."]},"llm_signals":null,"source_presence":{"amazon":true,"book_detail":true,"goodreads":true,"llm_signals":false,"similarity_seed":true},"stats":{"amazon_ratings_count":2,"goodreads_ratings_count":1,"goodreads_reviews_count":0,"quality_score":0.8083}}