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From Louis Michaud, a retired refinery engineer who claims we can harness the energy of man-made tornadoes, to a professor and a businessman who are running a company that genetically modifies algae so it can secrete ethanol naturally, these individuals and their unorthodox methods are profiled through first-person interviews, exposing the social, economic, financial, and personal barriers that prevent them from making an impact with their ideas. The existing state of green energy technologies, such as solar, wind, biofuels, smart grid, and energy storage, is also explored, creating a sense of hope against a backdrop of climate dread.","forthcoming":false,"isbn13":"9781770410084","publication_date":"20110901","publisher":"ECW Press","slug":"mad-like-tesla","subtitle":"Underdog Inventors and Their Relentless Pursuit of Clean Energy","title":"Mad Like Tesla"},"discovery":{"categories":{"all":[{"bisac_code":"TEC031010","confidence_band":"medium","label":"Renewable Energy","score":0.7827,"source":"bisac_hint_model"},{"bisac_code":"BUS070040","confidence_band":"medium","label":"Energy Industry","score":0.7796,"source":"bisac_hint_model"},{"bisac_code":"TEC031020","confidence_band":"medium","label":"Electrical Power","score":0.7422,"source":"bisac_hint_model"}],"hint":[{"bisac_code":"TEC031010","confidence_band":"medium","label":"Renewable 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