Book

Let's Get Real or Let's Not Play

Name: Let's Get Real or Let's Not Play
ISBN: 9781591842262

Transforming the Buyer/seller Relationship

Mahan Khalsa, Randy Illig, Stephen R. Covey

Penguin Publishing Group · 2008-10-30

Let's Get Real or Let's Not Play: Transforming the Buyer/seller Relationship

Business & Economics personal development business economics

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Who It's For

Good for readers who enjoy Business & Economics / Sales & Selling / Management
Good for readers interested in personal development
Good for fans of Business

What You Get

Themes: Self, Business, Economics.
Reading lane: Sales & Selling and Marketing.
Publisher: Penguin Publishing Group.

About This Book

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The new way to transform a sales culture with clarity, authenticity, and emotional intelligence Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. Elevate your career with this essential guide for sales professionals and entrepreneurs alike.