Book

The Photographer's Guide to Marketing and Self-promotion

Name: The Photographer's Guide to Marketing and Self-promotion
ISBN: 9781581157147

Maria Piscopo

Allworth · 2010-06-22

Edition details: Paperback – June 22, 2010

The Photographer's Guide to Marketing and Self-promotion:

Business & Economics business photography beginners

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Who It's For

Good for readers who enjoy Business & Economics / E-Commerce / Internet Marketing
Good for readers interested in business
Good for fans of Photography

What You Get

Themes: Self, Life, Business.
Reading lane: E Commerce and Marketing.
Publisher: Allworth.

About This Book

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This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.