{"schema_version":"bf_book_companion_v1","release_id":"20260402T191500Z-bisacv2site-fullset","book":{"amazon_purchase_url":"https://www.amazon.com/dp/1501382284?tag=bookfrontier-20","asin":"1501382284","authors":["Patricia Mink Rath","Stefani Bay","Penny Gill","Richard Petrizzi","Lorynn Divita","& 2 more"],"book_id":"9781501382284","canonical_url":"https://bookfrontier.com/books/9781501382284","cover_image_url":"https://img.bookfrontier.com/9781501382284.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","description":"Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses, this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media, which have changed the landscape of the fashion market. Discussion of the pandemic, diversity, sustainability, and ethical practices are also included. Student activities, mini-projects, and brand new \"Just-in-Case\" case studies promote application of the text concepts for a complete understanding of The Why of the Buy . STUDIO Features Include: - Self-assessment quizzes to test yourself on what you have just read - Flashcards of key terms and concepts covered in the book Instructor Resources - Instructor's Guide to help incorporate the text into your classroom -The Test Bank includes sample test questions for each chapter - PowerPoint Slides for every chapter","forthcoming":false,"isbn13":"9781501382284","publication_date":"20230309","publisher":"Fairchild Books","slug":"the-why-of-the-buy","subtitle":"Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card","title":"The Why of the Buy"},"discovery":{"categories":{"all":[{"bisac_code":"BUS000000","confidence_band":"high","label":"Business & Economics","score":1,"source":"onix_publisher_code"}],"hint":[],"publisher":[{"bisac_code":"BUS000000","confidence_band":"high","label":"Business & Economics","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Business & Economics","score":1,"slug":"business-economics"}],"reader_fit":["Good for readers who enjoy Business & Economics","Good for readers who enjoy Business & Economics."],"related_lists":[],"series":null,"similar_books":[{"authors":["Elaine Stone","Sheryl A. Farnan"],"book_id":"9781501373091","cover_image_url":"https://img.bookfrontier.com/9781501373091.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":7.3583,"title":"The Dynamics of Fashion","url":"https://bookfrontier.com/books/9781501373091"},{"authors":["Sheryl A. Farnan","Elaine Stone","Sheryl Farnan"],"book_id":"9781501362040","cover_image_url":"https://img.bookfrontier.com/9781501362040.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":7.334,"title":"In Fashion","url":"https://bookfrontier.com/books/9781501362040"},{"authors":["Lorynn Divita"],"book_id":"9781501338984","cover_image_url":"https://img.bookfrontier.com/9781501338984.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":7.279,"title":"Fashion Forecasting","url":"https://bookfrontier.com/books/9781501338984"},{"authors":["Greg Kihlstrom"],"book_id":"9781501523144","cover_image_url":"https://img.bookfrontier.com/9781501523144.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":5.9954,"title":"Marketing Measurement and Analytics","url":"https://bookfrontier.com/books/9781501523144"},{"authors":["Pam Didner"],"book_id":"9780071840972","cover_image_url":"https://img.bookfrontier.com/9780071840972.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":5.9655,"title":"Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works","url":"https://bookfrontier.com/books/9780071840972"},{"authors":["Joseph Grenny","Kerry Patterson","David Maxfield","Ron McMillan"],"book_id":"9781265049652","cover_image_url":"https://img.bookfrontier.com/9781265049652.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":5.901,"title":"Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change","url":"https://bookfrontier.com/books/9781265049652"},{"authors":["Jenni Romaniuk","Bryon Sharp","Byron Sharp"],"book_id":"9780190330026","cover_image_url":"https://img.bookfrontier.com/9780190330026.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":5.6001,"title":"How Brands Grow 2","url":"https://bookfrontier.com/books/9780190330026"},{"authors":["J. Christopher Proctor","Liliann Fischer","Joe Hasell","Zach Ward Perkins"],"book_id":"9781138222687","cover_image_url":"https://img.bookfrontier.com/9781138222687.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":5.5433,"title":"Rethinking Economics","url":"https://bookfrontier.com/books/9781138222687"}],"topics":[],"what_you_get":["Reading lane: Business & Economics.","Publisher: Fairchild Books."]},"llm_signals":null,"source_presence":{"amazon":true,"book_detail":true,"goodreads":true,"llm_signals":false,"similarity_seed":true},"stats":{"amazon_ratings_count":1,"goodreads_ratings_count":8,"goodreads_reviews_count":1,"quality_score":0.8258}}