{"schema_version":"bf_book_companion_v1","release_id":"20260402T191500Z-bisacv2site-fullset","book":{"amazon_purchase_url":"https://www.amazon.com/dp/1452291586?tag=bookfrontier-20","asin":"1452291586","authors":["Edward F. (Francis) McQuarrie"],"book_id":"9781452291581","canonical_url":"https://bookfrontier.com/books/9781452291581","cover_image_url":"https://img.bookfrontier.com/9781452291581.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T10%3A13%3A18Z","description":"Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. 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